to Provide Online Movie Ticketing Through Xbox 360 New service allows purchase of movie tickets through movie studio's ads on Xbox LIVE

LOS ANGELES, July 20 /PRNewswire/ --, the worldwide leader in advance movie ticketing, today announced that the company has been selected as the first to provide an online movie ticketing solution through the Microsoft Xbox 360 video game and entertainment system by integrating new technology into movie studio experiences on Xbox LIVE. The agreement marks another major entertainment brand joining and further increasing the company's consumer brand awareness. 

(Logo: )

(Logo: )

Xbox LIVE members in the U.S. are now able to make mobile movie ticket purchases through a text-in or a Microsoft Tag viewed in movie studio advertisements. By clicking on a feature film's advertisement on Xbox LIVE, a user can download and interact with relevant movie content. In addition, they can now activate a Microsoft Tag via their mobile phone which will direct the consumer to a co-branded website to purchase tickets through all domestic theater partners, which includes several of the largest exhibitors in the U.S.

"Working with Microsoft and the Xbox brand exposes to an entertainment-driven audience, providing the perfect opportunity to engage like-minded users with our online movie ticketing solutions," said Joel Cohen, CEO, "We're excited to be the first company allowing users the opportunity to interact with a movie advertising experience on Xbox LIVE and easily convert it into an online ticket purchase via their mobile device."

"The agreement with provides Microsoft and movie studios another unique way to drive awareness and ticket sales through Xbox LIVE," said Mark Kroese, general manager for the Advertising Business Group at Microsoft. "Not only that, it provides for a great consumer experience."

For a complete list of the Exhibitors, please visit:

For more information or to speak with a representative, contact Formula at (310) 578-7050 or via e-mail at

About (, the worldwide leader in advance movie ticketing, offers moviegoers a destination for movie news, reviews and trailers as well as a convenient way to buy movie tickets in advance. enables consumers to buy tickets online for movie screens across the United States, as well as in Canada at; in the U.K. at; in Ireland at; in Argentina at; from any Internet-enabled wireless device at; and from any phone at 877-789-MOVIE. Formed in 2000, is a joint venture between AMC Entertainment, Hollywood Media Corp. (NASDAQ: HOLL), National Amusements, Cineplex Entertainment, Marcus Theatres (NYSE: MCS), Viacom (NYSE: VIA) and Time Warner, and leverages the collective theater chain expertise to deliver consumers a premium movie ticketing experience. Its elite collection of partner theaters consistently represents over 50 percent of the top 100 grossing theaters in North America on any given weekend. The theater chain group, which includes 200 theater chains, is about ten times the number of chains of its nearest competitor.



Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.