MyLife.com 'QuickMatch Singles' Vertical Search Service Welcomes Over 750,000 Users Since July 2010

LOS ANGELES, Nov. 5, 2010 /PRNewswire/ -- MyLife.com, Inc., the web's single best source for connecting people for valuable reasons through its people search services, today announced that over 750,000 individuals have already used new dating search vertical QuickMatch Singles since its launch in July 2010.  QuickMatch Singles connects registered MyLife members with like-minded singles based on compatibility.  It has received nearly 10,000 quiz submissions per day in the first two months alone, and has helped MyLife.com triple daily revenue from dating search.  MyLife.com's specialized people-search verticals (which also include the re-launched Reunion.com to find Classmates) and its first-ever TV advertising campaign have sparked unique visitors to soar 49% in 2010.

MyLife.com has employed a growth strategy that focuses on highly specific categories of search that leverage the company's proprietary technology, database of unique people information and massive membership of over 38 million registered U.S. users.  QuickMatch Singles asks users to answer seven simple questions about what piques their interest and automatically matches them with other people based on their answers. Because of sophisticated search features that are powered by MyLife.com, users will be connected to the most compatible partners in the database.

"Finding singles for dating is one of the most common themes in people search, so we knew there would be great interest in a specific singles vertical from consumers," said Jeffrey Tinsley, CEO of MyLife.com.  "The QuickMatch Singles service makes our dating search process more efficient and user friendly, and also helps us better monetize the process.  With MyLife.com's wealth of aggregated data, we're in position to expand our vertical search offerings into a variety of new areas, and continue to offer the best information about people as well as valuable services to those who are willing to subscribe."

MyLife.com is currently the most comprehensive database on unique individuals, with more than 205 million U.S. profiles, 1.2 billion total worldwide records and nearly 800,000 active paid subscribers.  It is the only website that provides users with information on who is searching for them and other important activity related to their own profile.  

About MyLife.com, Inc.

Launched in January 2002 by CEO Jeffrey Tinsley, MyLife.com, Inc. provides the search industry's most powerful online and offline people search capabilities, the largest database of over 205 million U.S. profiles and more than 1.2 billion records worldwide, allowing people to connect with others for a variety of valuable reasons, rather than just finding friends.  The product of a successful merger between Reunion.com and Wink.com in November 2008, MyLife.com has more than 38 million members and approximately 24 million monthly unique visitors, nearly all in the United States.  The company has been profitable since 2002, with annual revenue growth nearly doubling.  MyLife.com is based on Los Angeles.

SOURCE MyLife.com, Inc.