The new app, which has yet to be branded, is intended to support on site retail sales.
Sales people in a shop would use the app to create a measurement profile for customers physically at the store that can be used for future purposes, on or off-line.
This is likely to encourage return visits and increase customer loyalty and retention.
"To date, it's been all about the online clothes shopping, which continues to grow at lightning speed. However, off-line retail still remains the bigger piece of the pie and a very important market," said Ronen Luzon, CEO of MySize. Our intention is to improve the shopping experience for all customers, whether shopping on or off line so that can always choose the right size, the first time. And, like we always say, happy customers mean less returns and better profits for retailers. It's a win-win situation for everyone."
About MySize Inc.
MySize Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting edge technology with broad applications including apparel industry, e-commerce, shipping and parcel industry measurement. This proprietary technology is driven by several patent-pending algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about MySize, please visit our website. http://www.mysizeid.com.
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SOURCE MySize Inc.