MySize Inc. Developing New Measurement Application for "Off-Line" Apparel Shopping

AIRPORT CITY, Israel, March 10, 2017 /PRNewswire/ --

MySize Inc. (the "Company") (NASDAQ: MYSZ; TASE: MYSZ), developer of proprietary, smartphone measurement applications, announced today that the Company has begun developing a new application meant to support "off-line" shopping.

The new app, which has yet to be branded, is intended to support on site retail sales.

Sales people in a shop would use the app to create a measurement profile for customers physically at the store that can be used for future purposes, on or off-line.

This is likely to encourage return visits and increase customer loyalty and retention.

"To date, it's been all about the online clothes shopping, which continues to grow at lightning speed. However, off-line retail still remains the bigger piece of the pie and a very important market," said Ronen Luzon, CEO of MySize. Our intention is to improve the shopping experience for all customers, whether shopping on or off line so that can always choose the right size, the first time.  And, like we always say, happy customers mean less returns and better profits for retailers. It's a win-win situation for everyone."

About MySize Inc. 

MySize Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting edge technology with broad applications including apparel industry, e-commerce, shipping and parcel industry measurement.  This proprietary technology is driven by several patent-pending algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about MySize, please visit our website. http://www.mysizeid.com.

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Cautionary Statement Regarding Forward-Looking Statements 

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements.  All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved.  Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections.  Known material factors that could cause actual results to differ materially from those in the forward-looking statements include: an active trading market for our common stock may not develop on NASDAQ; the trading price for our common stock may fluctuate significantly; and the Company will continue to be a "controlled company," as defined under NASDAQ rules, and the interests of our controlling stockholder may differ from those of our public stockholders.  Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission.  Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Press Contact: Marjie Hadad, MH Communications, [email protected] , +972-54-536-5220

SOURCE MySize Inc.