Currently, nancyrella is operating its Korean, English (en.nancyrella.com), and Chinese (cn.nancyrella.com) versions of its site. All of them have been built by Korea's largest e-commerce solution brand, cafe24 (www.cafe24.com). nancyrella carries women's clothing that can be worn comfortably every day while still maintaining a sharp and elegant look. Top sellers include dresses, which are manufactured in-house, as well as t-shirts and pants under the Basic Line category. As the naming suggests, pieces of clothing in this category are mainly for everyday use.
"We get involved in the design and production of many of our dresses," said CEO Kim. She also explained that despite the fact that manufacturing process is complex as it uses vivid patterns and various extra materials, she does her best to build up nancyrella into a global brand known for its uniqueness.
Customer satisfaction rate is high and repurchase rates have reached as high as 80%. nancyrella boldly cancels sales of items that cause discomfort of any kind. Also, it tries to show different aspects and characteristics of each type of clothing by photographing various poses using different backgrounds.
CEO Kim went on to say, "We will continue to study the Chinese market and actively engage in local marketing strategies. We will further sophisticate our products in the Basic Line category, which is hugely popular right now, and develop them into brands unique to its color."
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