Nando's PERi-PERi Declares "#Everyone Is Welcome" In Washington During Inauguration
Stands Up as "Immigrant Employing, Gay Loving, Muslim Respecting, Racism Opposing..." Restaurant Where "#Everyone Is Welcome" and Provides 60,000 Posters for Free to Washingtonians
WASHINGTON, Jan. 16, 2017 /PRNewswire/ -- During Inauguration week, Nando's PERi-PERi is launching a campaign at all of its Washington, DC, restaurants that declares "#Everyone Is Welcome." Hatched after one of the most divisive elections in our nation's history, the campaign expresses Nando's belief in the values of inclusion, diversity and mutual respect.
On Nando's social media sites and the windows of Nando's six DC locations, the South African-Portuguese restaurant known worldwide for its spicy flame-grilled chicken states:
"Nando's PERi-PERi is an Immigrant Employing, Gay Loving, Muslim Respecting, Racism Opposing, Equal Paying, Multi Cultural chicken restaurant where #Everyone Is Welcome."
Nando's also is distributing 60,000 free posters to Washingtonians that state "#Everyone Is Welcome" with an oversized heart. The posters are included in copies of the free Express newspaper, available at Metro stations throughout Washington, DC. Nando's also will pass out the posters at its DC restaurants and encourage shop owners, restaurants and DC residents to download printable versions of the poster at everyoneiswelcome.us, for display in public places.
"During the Inauguration, we want to make it clear that Everyone Is Welcome at Nando's and in DC. Even if you've never sat at one of our tables, you're welcome to stand with us," said Burton Heiss, CEO of Nando's PERi-PERi. "This is a statement of who we are, and the values that our company and employees hold dear. It is meant to be as inclusive as possible. We hope that the campaign will catch on and start a conversation about understanding and respect."
On Inauguration weekend, Nando's also will make a donation to its longstanding partner, the DC Central Kitchen, which is helping to break the cycle of hunger in Washington. Nando's will donate 50 percent of all net proceeds generated at its six DC locations on January 20 and 21.
For high-res versions of the Nando's statement and downloadable posters, please click on this Dropbox link.
ABOUT NANDO'S PERi-PERi
The first Nando's restaurant opened its doors in 1987 in Johannesburg, South Africa. Since then, the Nando's flame has spread to 1,200 restaurants in 23 countries on five continents. Nando's is known worldwide for its succulent PERi-PERi chicken, marinated for 24 hours, flame-grilled to perfection, and basted to the customer's preferred flavor and spice. It's equally renowned for its spicy PERi-PERi, the Bird's Eye chili pepper that indigenous Africans introduced to the Portuguese centuries ago.
Nando's PERi-PERi made its U.S. debut in 2008 with the opening of its first location in Washington, DC. Nando's PERi-PERi now operates three dozen restaurants in and around Washington, Baltimore and Chicago. For more information, please visit www.nandosperiperi.com, follow @NandosUSA on Twitter or Like Us at Nando's PERi-PERi USA on Facebook.
SOURCE Nando's PERi-PERi
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