CELEBRATION, Fla., March 2, 2012 /PRNewswire/ -- NASCAR driver Tayler Malsam and Emmy winning actor Bryton have joined with Malsam's sponsor G-OIL to form a unique alliance to develop traffic safety messaging for NOYS and RADD in support of the launch of Global Youth Traffic Safety Month in May, 2012. Under the direction of WM Marketing, their mission is to use the leverage of going fast and green as a springboard to promote personal responsibility for our planet and its people, especially teens.
The leading cause of death for young American children, teens and young adults, ages 5-24, is motor vehicle crashes, according to the Centers for Disease Control and Prevention, 2009. In 2009 about 3,000 teens in the United States aged 15–19 were killed and more than 350,000 were treated in emergency departments for injuries suffered in motor-vehicle crashes.
"Sustainability, a word linked to environmental practices, is really the long-term maintenance of responsibility," said Jeffrey Loch, President, and CMO of Green Earth Technologies, makers of G-OIL, America's first and only API and USDA BioPreferred certified bio-based full-synthetic motor oil. "Tayler and Bryton are perfect ambassadors as we team up with NOYS and RADD to help our youth recognize that personal responsibility extends beyond traffic safety to the environment."
"Teaming up with G-OIL, NOYS, Bryton and Tayler to help promote year-round safety, beginning with Global Youth Traffic Safety Month is a great way to spread our shared mission of living a safe and sustainable life style," said Erin Meluso, president of RADD (the Entertainment Industry's Voice for Road Safety).
"NOYS is grateful that young leaders like Bryton and Tayler are joining forces to help us make some 'noise' for Global Youth Traffic Safety Month. Their gift of talent and time will help support the efforts of youth around the world who are working to address youth traffic safety. Joining together with G-Oil, Bryton and Tayler, we'll support environmentally safe resources to sustain a safe and healthy world for us all to share," said Sandy Spavone, executive director of National Organizations for Youth Safety® (NOYS).
The team's spokespersons are rising lights in different worlds. Tayler Malsam (23), driver of the #19 G-OIL Toyota in the NASCAR Nationwide Series earned runner-up honors as 2009 Rookie of the Year in NASCAR's Camping World Truck Series. Bryton (24), an Emmy winning star of CBS' daytime drama "The Young & The Restless" has been a philanthropist since he was a child star on "Family Matters." Together and separately, they support the team's complementary road safety charities, NOYS ® and RADD, both of which are also supported by Toyota Motor Sales, USA.
Bryton will help voice-over future G-OIL commercials and appear at selected NASCAR races. Malsam and the #19 G-OIL Toyota Camry team will work with WM Marketing and RADD to create opportunities throughout the year to "Make NOYS" by raising awareness among teens and adults that personal responsibility – for the environment and each other's safety is the only sound choice.
ABOUT GREEN EARTH TECHNOLOGIES
Green Earth Technologies, Inc (G.E.T.) (OTCBB:GETG.OB) is a "totally green" clean tech company that combines domestically sourced renewable and reusable feed stocks with proprietary technologies molded around the four ideologies of being GREEN: biodegradable, recyclable, renewable and environment safe. Branded as G-OIL ®, G-CLEAN® and G-MARINE ®, G.E.T. produces a full line of "clean & green" American made environmentally preferred lubricants and cleaning products that allows concerned consumers who care about the environment and American energy independence to do their part without sacrificing value or performance ("Save the Earth – Sacrifice Nothing®"). G.E.T. products are available online at Amazon.com and at a variety of retailers and lube centers, including: The Home Depot, Wal-Mart Stores Inc., Menards, Strauss Auto Stores, Canadian Tire Corporation, Fred Meyer, VIP, National Auto Stores, Lex Brodie's Tire Company, Honest One, Do It Best and participating ACE & True Value dealers. Please visit www.getG.com for the latest news and in depth information about G.E.T and their brands.
ABOUT WM MARKETING
WM Marketing, an official marketing partner for NOYS, is a Cause-Related Marketing Company focused on taking clients where they otherwise can't access, via highly creative and massively supported cause related programs. WM Marketing's alliance of partners gives them deeper reach into traditional markets plus exclusive access into typically inaccessible channels. The WM strategy, "Delivering a Bigger Bang for Your Buck," is based on a strategic marketing structure that is far more impactful and cost effective than the traditional marketing alternatives.
National Organizations for Youth Safety (NOYS), is the largest youth serving coalition on the planet, with 65 national organizations as members, collectively influencing more than 80 million Americans and disseminating messages to nearly 200 million people worldwide. As the lead agency on Global Youth Traffic Safety Month®, NOYS will be fostering an outpouring of youth-led activities throughout the world. The campaign will be launching with PSAs taped by Tayler and Bryton set to roll out in social media prior to the Daytona 500. www.noys.org
RADD– the Entertainment Industry's Voice for Road Safety, is an internationally recognized non-profit organization that empowers entertainment assets, media partners and socially conscious supporters to create positive attitudes about road safety and reward responsible behavior on and off the road. Founded in 1986, RADD advocates the use of designated drivers and taxicabs for adults, best GDL practices for teens, and control behind the wheel for all to make responsible behavior the norm. RADD is a two-time recipient of the U.S. Department of Transportation's prestigious Public Service Award and a GHSA Award honoree. RADD is working with WM Marketing to move cause-related campaigns forward by utilizing RADD's media relationships its award-winning coalition-building skills to develop a community buildout plan on- and off-rack, this season and beyond. www.radd.org
SOURCE Green Earth Technologies, Inc.