NEW YORK, Feb. 22, 2016 /PRNewswire/ -- Content Matters: Race, Diversity, and Media is the theme of the 16th Annual Cultural Insights Forum, to be held on March 9, 2016 at the Edison Ballroom in New York City. The Forum is a research and strategy-driven event focused on best practices for reaching and engaging with America's multicultural, millennial audiences. It attracts an audience of 300+ executives from the television, advertising, and communications technology industries. This year's event will address head-on the role of media in shaping the conversation around race and diversity in America.
Peter Blacker, EVP, Digital Media and Emerging Businesses for NBCUniversal Telemundo Enterprises will set the stage for the day with a fireside chat with Chris Ariens, TV/Media Editor of ADWEEK about Generation M—Multicultural, Millennial and Mobile audiences—and will reveal new insights about its "fan-universe" concept.
The audience will also get an exclusive first look at Horowitz's newest research and insights on the media habits, desires, and attitudes of today's multicultural, millennial audiences, including just-out-of-the-field data on OTT usage, mobile behaviors, and plans for cord-cutting among these highly desirable yet hard-to-reach consumers.
To close out the day, Shalini Ramachandran, Media Reporter for the Wall Street Journal, will offer a look to the future and moderate "Digital Matters: The Next Generation," featuring Anna Bager, SVP and GM, Mobile and Video Centers, Interactive Advertising Bureau; Patricia Hadden, SVP and Head of Marketing, NBCUniversal Digital Enterprises; Joseph Lawson, Content Acquisition and Strategy, go90, Verizon FiOS; and Theresa Pepe, VP, Ad Sales Research, Nickelodeon. This panel will examine how brands are adopting social, digital, and mobile strategies to reach and engage Gen Z, the next generation of media consumers.
Other industry executives confirmed include:
- Michelle Webb, Executive Director, Content Strategy & Acquisition, Verizon FiOS
- Apoorva N. Gandhi, VP, Multicultural Affairs, Marriott International
- James Brown, SVP/Head of Distribution, REVOLT TV
- Jeffrey Bowman, Founder and President, REFRAME: The [Brand]
- Sandra Alfaro, Managing Director, WING
- Erika Green Swafford, Supervising Producer, "How to Get Away with Murder"
- Yuriy Boykiv, Founder, CEO, Gravity
Attendees will be entered into a raffle for a trip for two to Paris, courtesy of TV5MONDE, and two tickets to the Governors Ball in NYC, courtesy of FUSE!
For more information on the Forum and to register, visit: www.culturalinsightsforum.com.
SOURCE Horowitz Research