Ncyclo Announces Venture Funding From Private Equity Group

CHICAGO, Sept. 30, 2014 /PRNewswire/ -- The importance of marketing attribution has received increased attention thanks in part to recent acquisitions of companies like Convertro by AOL, and Adometry by Google.

Ncyclo, a data driven algorithmic attribution company, is the latest company to make waves in the marketing attribution space today announcing that it has successfully closed venture round funding from SNS, a strategic private equity group.  The funds will be used to continue to enhance its next generation features in the areas of algorithmic attribution, behavioral targeting and pattern based buying signals, as well as continue to build out its dedicated client account and professional service teams. 

Santosh Abraham, Ncyclo CEO shared, "This funding validates Ncyclo's vision to enhance the online and offline marketer experience when it comes to big data and marketing technology. 

"Having an attribution platform is not enough to succeed," he continued.  "A company needs quality data, an easy-to-use platform, and assistance to navigate through the complex big data and marketing eco-system.  Ncyclo offers all this along with white glove service from a trusted team of experts to work for our clients."

Ncyclo assigns each client a dedicated client team that consists of a marketing scientist, client services manager and data integration lead.  The client team is responsible for all facets of implementation to ensure a successful rollout. Ncyclo's professional services team offers comprehensive data-extraction, modeling and integration capabilities that assist our clients roll out attribution capabilities and establish a solid data platform from day one. 

Ncyclo's Attribution Platform provides actionable insight into cross channel marketing influences that lead to conversions.  Ncyclo's unique attribution platform pulls millions of data sets from over 20 data sources from paid & owned media, audience and CRM data, transaction & sales channels into a data store.  The data is then run through Ncyclo's proprietary algorithmic models and engine to deliver 20 easy-to-read, easy-to-manipulate dashboards that cover attributing reporting, cross channel optimization and audience insights.

This emphasis and implementation of combining expert human insight along with a powerful data-driven attribution platform has netted positive results. A recent client discovery through algorithmic attribution modeling showed that a significant amount of their paid search traffic could still be retained by organic search.  Leveraging the predictive analytics model, Ncyclo was able to demonstrate that a cost savings of 20% could be achieved by reducing their paid search spend without any negative conversion related impact.

Ncyclo is quickly becoming a trusted leader in marketing attribution.  For more information about the company, please visit us at http://www.ncyclo.com/.

About Ncyclo
Ncyclo is a Venture backed technology company offering a customer analytics platform that helps consumer marketers understand cross channel marketing influences that lead to conversions. Backed by a strong Management team and domain experts with PhDs in Marketing Research and data science Ncyclo has developed scientifically validated models in the areas of algorithmic attribution, behavioral targeting and pattern based buying signals.

Our culture is driven by value systems and principles that attract the best people to work with us. We aspire to create a World Class Global company operating within the Flat World paradigm. Solving the hardest problems requires the best people. We think that the best people will be drawn to the opportunity to work on the hardest problems. We build our company around that belief. We maintain consistently high standards for service and people so that we can always bring the best team of minds from around the world — with the broadest range of industry and functional experience — to bear on every engagement. 

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SOURCE Ncyclo