WHITE PLAINS, N.Y., May 13, 2016 /PRNewswire/ -- Heineken® Light, Gold medal winner at the 2015 European Beer Star Awards and "Best Tasting Low Calorie Lager" winner at the 2013 and 2014 World Beer Championships, announced today the evolution of its "Best Tasting Light" campaign for 2016. Reprising his role as spokesperson is award-winning actor, Neil Patrick Harris, who uses his trademark wit and humor to challenge authority in the new TV commercials and digital spots, produced this year by Publicis Worldwide.
The new Heineken Light creative will feature a series of two TV commercials and four digital videos starring Neil Patrick Harris, who finds himself in conspicuous situations with of a variety of authoritative figures, from lawyers to police men. Despite their banter, none can deny that Heineken Light is ultimately the "Best Tasting Light Beer."
VIDEO: "Best Tasting Light" TV Commercial: "Lawyer"
"I couldn't be more excited to continue working with Heineken Light and bring this project to life in a fresh, hoppy new way," said Neil Patrick Harris, on his role as Heineken Light spokesperson for the third consecutive year. "Awards have proven that Heineken Light is a great tasting light beer, and I can't wait to see how people react to this year's campaign of refined beverage hilarity."
In late 2015, Heineken Light received a Gold medal in the 'German-style Leichtbier' category at the European Beer Star awards; considered the Champions League of the international brewery world. The 115 expert-member jury – made up of master brewers, beer sommeliers and recognized beer experts from 27 countries – conducted a two-day blind taste test where they evaluated nearly 2,000 beers from 45 countries and only awarded one gold, one silver and one bronze in the 55 categories.
Winners were evaluated based on criteria that consumers also use to judge a beer – optical impression, foam, aroma, taste and brand-specific characteristics. Traditionally used in more full-bodied IPA's, Heineken Light is one of the only light lagers uniquely brewed with cascade hops, allowing consumers to enjoy a light beer with a more complex, award-winning taste.
"At Heineken, we believe that you don't need to sacrifice great taste when drinking a light beer," said Ralph Rijks, Senior Vice President, Heineken. "As one of the few Light lagers to use cascade hops, our beer's clean finish and low calorie count, 99 calories per bottle, paired with Neil Patrick Harris' unmatched humor set us up for great success in the year to come."
Along with an updated, cleaner packaging design, (including a new white and silver can which will be seen in the digital spots premiering this summer) the launch will be supported through a mix of traditional and paid media, digital, PR, and experiential marketing. The brand will also carry out sampling opportunities where legal with adults 21+.
For more information about the "Best Tasting Light" campaign, please visit http://www.heineken.com/us/Our-Beer/Light.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. European brands imported into the U.S. include Heineken®, the world's most international beer brand, Strongbow Hard Apple Ciders, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.
Bjorn Trowery, HEINEKEN USA
Tel: 914-681-4138/ firstname.lastname@example.org
Lisa Cannellos, Edelman PR
Tel: 212-729-2156/ email@example.com
Campaign Title: Best Tasting Light
Agency: Publicis Worldwide
Agency Location: New York/Italy
CEO & Executive Creative Director, Publicis Italy: Bruno Bertelli
Chief Creative Officer, Publicis North America: Andy Bird
EVP, Executive Creative Director, Publicis North America: Joe Johnson
VP, Creative Director, Publicis North America: Jason Gorman
VP, Associate Creative Director/s, Publicis North America: Einav Jacubovich, Josh Horn, Cuanan Cronwright
Copywriter, Publicis North America: Patrick Merritt
SVP, Creative Services Director, Publicis North America: Paul Daligan
VP, Executive Producer, Publicis North America: Tim LeGallo
EVP, Group Account Director, Publicis North America: Kathryn Harvey
Worldwide Account Director, Publicis Italy: David Pagnoni
Account Director, Publicis North America: Shari Lederman
Account Supervisor, Publicis North America: David Hoctor
Production Company: Radical Media
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Line Producer: Matt O'Shea
Editorial Company: Cutting Room
Editor: Sean McGrath
Executive Producer: Melissa Lubin
Producer: Kelly Ondris
Assistant Editor: Megan Katuran
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SOURCE HEINEKEN USA