Nestle® Pure Life® Purified Water is Proud to Partner Again With the Breast Cancer Research Foundation® Continuing the Brand's Fight Against Breast Cancer

GREENWICH, Conn., Sept. 30 /PRNewswire/ -- For the fourth year in a row, Nestle® Pure Life® Purified Water is proud to support the fight against breast cancer through its special "Pink Pack" retail program. On October 27, 2010, at the annual Breast Cancer Research Foundation Symposium and Awards Luncheon in New York City, it will be announced that one of the BCRF grants will be funded by the generous support of Nestle® Pure Life® Purified Water. This $250,000 donation is made possible through the enthusiastic support of Nestle Pure Life's retail partners.

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"With breast cancer touching so many people across the country, it's an extremely important health issue to our consumers, employees and retail partners alike," said Hillary Fleming, Manager of Retail Marketing, Nestle Waters North America.  "As the nation's leading bottled water brand, Nestle Pure Life is proud to support the fight.   We are very passionate about fostering health and wellness and this is just one more way we can do that."

In past years, Nestle Pure Life worked in partnership with a few key retail accounts, and made numerous small donations to local chapters of breast cancer awareness organizations.  In 2009, with a goal of expanding the brand's impact in the area of breast cancer awareness, Nestle Pure Life developed a signature program and offered participation nationally.

The way the "Pink Pack" program works is that every .5L multipack of Nestle Pure Life Purified Water marked with a pink ribbon represents $.10 that the brand will donate to the cause.  Nationwide retail support of the Nestle Pure Life "Pink Pack" program continues to grow, and this year Walmart has also signed on as a participant. For the 2010 program, Nestle Pure Life anticipates having the retail participation to continue to fully fund a research project in 2011.

 "Through the Pink Pack Program, Nestle Pure Life brand bottled water has become a valuable BCRF partner in our fight against breast cancer," said Robbie Finke Franklin, Director of Marketing, The Breast Cancer Research Foundation.  "We are thrilled that Nestle Pure Life shares our mission of finding a cure in our lifetime and we look forward to the day when this disease is eliminated."

By the end of 2010, Nestle Pure Life "Pink Pack" program will have contributed over $500,000 to The Breast Cancer Research Foundation. In the U.S. alone, according to the American Cancer Society almost 200,000 women are diagnosed with breast cancer annually; it is the second most common cause of cancer deaths in women.  As a brand that recognizes the responsibility that women have regarding the health of their families and themselves, breast cancer is a health issue to which many Nestle Pure Life consumers can relate.  

ABOUT THE BREAST CANCER RESEARCH FOUNDATION®

Since its inception in 1993 The Breast Cancer Research Foundation® (BCRF) has raised $290 million–over $35.5 million in fiscal year 2010 alone–to support the most advanced and promising breast cancer research that will help lead to prevention and a cure in our lifetime. In 2010-2011, our grants will be supporting over 170 dedicated researchers at major medical institutions throughout the world.  If not for BCRF, many facts about the genetic basis of breast cancer wouldn't be known, breast cancer stem cells would still be a mystery, and personalized, targeted therapies wouldn't currently be available.  BCRF-funded scientists are responsible for these and many other critical achievements.  Currently, more than 88 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs.  And the American Institute of Philanthropy has awarded the Foundation its highest possible rating of A+.  BCRF is the only breast cancer organization to receive this accolade, and is the only cancer organization to currently hold this ranking.

About Nestle® Pure Life®:

Nestle® Pure Life® Purified Water is a brand of the leading bottled water manufacturer, Nestle Waters North America, based in Greenwich, Connecticut.  Nestle® Pure Life® goes through a multi-step filtration process and is enhanced with a unique blend of minerals, offering a pleasant, refreshing taste suitable for the whole family.  Nestle® Pure Life® bottled water offers a number of healthy hydration options and is committed to helping families live healthy, active lifestyles.

About Nestle Waters North America:

Central to the leadership of Nestle Waters North America Inc. is its 34-year history and single-focus on producing bottled water products. The company's dedication to product quality, manufacturing expertise, efficient production, employee development and environmental stewardship, especially in the areas of water use, energy and packaging, has helped Nestle Waters become the number one bottled water company in the U.S. To reach success, the company follows its credo: Respect for each other, respect for the environment, and respect for the community. To learn more, visit www.nestlewatersnorthamerica.com.

SOURCE Nestle Pure Life