New Agency Model Exploding In North America, And Expanding Internationally
TORONTO, July 6, 2016 /PRNewswire/ -- After growing its North American customer base by 584% since 2013, full service creative and communications agency, THP, is excited to officially open its doors across the pond in London, England.
With its headquarters based in Toronto, the three-year-old agency's unique a la carte pricing model provides an incredibly cost effective and flexible solution to common roadblocks brands often face when it comes to content marketing and social media management.
"Our success is driven by our team's goal to make every customer a crazy raving fan of THP; to us, that means delivering exceptional quality every single time at an unbelievably affordable price point," says CEO, Amanda Riva. "We've been very fortunate and, to date, can call more than 300 top global and national consumer brands our customers. THP's exponential growth among global brands is what has made expanding into the U.K. a natural next step for us."
Agencies have long since operated on a traditional retainer-based model when it comes to communications and social media, but THP's simple, a la carte pricing is playing a big part in fueling the success and rapid growth of the company.
"With social media and content being such an essential component of so many brands' marketing strategies, our customers appreciate saving time and money thanks to THP's one-stop shop model," says Andrea Flanders, Director of Social Media & Communications. "With all the skills and talent under one roof, we support our partners in a customizable, flexible and affordable manner – all while delivering industry-leading results. In fact, our THP-produced photography outperforms Facebook engagement on licensed stock photography by 50%, so our ability to create original branded photos, videos and recipes really supports our efforts in creating exceptional content strategies."
As marketers' need for creative content continues to rise, costs add up quickly, and having big budgets carved out to support this isn't feasible. "Having a cost-effective content and communications provider who is flexible to work with, and who delivers high quality results and customer service is like hitting the agency jackpot," says Lou Shaheen, VP of Sales and Marketing for Trans Ocean. "As the refrigerated seafood category market leader, my company relies on having best-in-class recipes, content and social media management, and being able to achieve this within the simple, a la carte model that THP offers is a huge win for our business."
With that, THP is executing on an aggressive sales strategy to exponentially increase its customer acquisition by the end of 2016. Supporting this initiative is the launch of two video campaigns (found here and here) promoting the agency's unique model and services. "We want every brand manager in North America and the U.K. to know who we are, what we do and how passionate we are about exceptional quality," adds Riva.
About THP
THP is the leading full service creative and communications agency that specializes in offering consumer brands a transparent, flexible a la carte pricing model for content creation and communication services. With over 300 customers across North America and the U.K., the one-stop shop is committed to making every customer a crazy raving fan of its model by delivering exceptional quality every single time.
THP has offices in Toronto, Canada, as well as in London, England. For more information, visit www.thpagency.com or follow on LinkedIn.
Video - http://youtu.be/mztb2U3E6Ps
Video - http://youtu.be/PBflsSi99xM
SOURCE The Hot Plate Agency
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