New Crowdsourcing Model Lets Agencies and Printing Companies Harness Crowdsourcing

SYDNEY, Feb. 16 /PRNewswire/ -- Crowdsourcing design company DesignCrowd has developed a new crowdsourcing business model to let design agencies, printers & other design related businesses use crowdsourcing with their own clients.

Graphic design company DesignCrowd.com has developed a new crowdsourcing business model that allows other businesses to harness the power of design crowdsourcing with their own clients and client projects.  Design studios, ad agencies, printing and web hosting companies can use the new graphic design outsourcing platform to offer design services and crowdsourcing to their own clients and leverage DesignCrowd's 13,000 designers as their own virtual team.  

The new model lets an existing design related business harness the benefits of crowdsourcing whilst maintaining their relationships with their clients and providing other services (such as strategic advice, web development or printing). Agencies and graphic design studios who have previously viewed crowdsourcing as a threat can now capitalize on the power of crowdsourcing by combining it with the in-house creativity, strategic planning and deep client insights they already provide.  DesignCrowd's agency platform can be completely white labeled and rebranded and has been built with agencies, printers and other resellers in mind.  Alec Lynch, Managing Director of DesignCrowd, says, "Allowing agencies to crowdsource changes the competitive dynamic.  In the design industry, design studios don't have to compete with crowdsourcing companies - instead, they should look to use it as a way of getting fast and highly creative output so they can focus on client strategy and growing their business."

DesignCrowd believes traditional agencies and marketing firms complement its crowdsourcing business model.  "Effective use of crowdsourcing is becoming a key competence for agencies and design professionals," says Ross Dawson, futurist and Chairman of Future Exploration Network. "Teams with great project management and creative skills can now harness a global pool of talent, creating world-class results for their clients using a highly flexible structure."  Lynch suggests, "Agencies and studios can get a deep understanding of a client and provide strategic advice that can add tremendous value - something that's difficult for an online business to provide.  Bricks and mortar businesses might also provide other services that go hand-in-hand with design, such as printing. These offerings complement a crowdsourcing service and vice versa."

Paul Finn, co-founder of one of Australia's leading web design companies, Havealook Websites (www.havealook.com), who build thousands of websites annually, has been using DesignCrowd and says, "DesignCrowd can help you tap design talent from Canada to Russia to Australia.  You can get first designs overnight and you can set your own budget to control costs.  Essentially it gives you access to a large virtual design team that has unlimited capacity and is available 24/7.  DesignCrowd helps you keep your creativity fresh to ensure you impress your customers."

DesignCrowd already has 30 companies who have been using its graphic design outsourcing service for the last three months but expects this to grow to over 1,000 by the end of the year.

About DesignCrowd

DesignCrowd.com is a leading crowdsourcing marketplace for creative services, logo design, web page design, brochure design and other graphic design with over 13,000 registered designers.

SOURCE DesignCrowd