"Whether a customer is looking for outage information, payment locations, quick facts about the company or signing up for energy-saving programs, the site is designed to provide an engaging customer experience," said Joni Davis, vice president of Customer Communications and Channel Strategy. "The intuitive, visual navigation and an enhanced search functionality for faster access to content caters to our customers' evolving needs and how they want to receive information."
Here's a recap of key elements of the enhanced website.
Fresh, engaging design
The website incorporates a clean, modern design with ample white space and inviting images. Centered content with vertical scrolling makes it easy to scan headlines and read key pieces of information.
The online experience is similar on any device. Whether on a laptop at home, smartphone at the ball field or tablet on vacation, website pages automatically format for optimal viewing.
New navigational paths organize content for quick access. Once a state is selected, the top-level blue menu bar, which is visible from any page, displays four major areas: "For Your Home," "For Your Business," "Our Company" and "Partner With Us." Information is customized for the selected state. The most popular topics are listed under the main graphic, such as "Pay Your Bill."
Quick access to the most popular services
From the top-level blue menu bar, customers can access the most popular links: "Outages," "Customer Service" and "My Account." Residential and small business customers only need to log in to their account once. After that, they can toggle back and forth between their account section and the public pages.
Enhanced search function
The magnifying glass search icon appears at the top of every page and uses predictive search functionality to suggest search topics as a customer types.
Business information consolidated
All business information is consolidated under "For Your Business." Large to small business customers can view targeted content by industry, including whitepapers, products and services and other information.
Strengthening our communities
In a new section – "Partner With Us" – third parties can find out how to do business with and collaborate with Duke Energy. Some of the partners include builders, property managers, suppliers and trade allies.
On the horizon
The authenticated portals of duke-energy.com, where residential and small business customers log in to their account with a username and password, are not part of this upgrade. A new consolidated residential/small business customer portal will be launched in 2017, which will enable customers who have accounts in multiple jurisdictions to manage all of their account-related needs in one place.
For more information, visit https://www.duke-energy.com/info/duke-energy.
About Duke Energy
Headquartered in Charlotte, N.C., Duke Energy is an S&P 100 Stock Index company traded on the New York Stock Exchange under the symbol DUK. More information about the company is available at duke-energy.com.
The Duke Energy News Center serves as a multimedia resource for journalists and features news releases, helpful links, photos and videos. Hosted by Duke Energy, illumination is an online destination for stories about remarkable people, innovations, and community and environmental topics. It also offers glimpses into the past and insights into the future of energy.
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SOURCE Duke Energy