New Expo Targeting Texans Who Regularly Travel to Mountain States for Skiing and Adventure Sports Set to Launch in Dallas

DALLAS, July 16, 2018 /PRNewswire/ -- Mountain Time Enterprises LLC, released details of the inaugural MOUNTAIN TIME Expo & Forum to run October 19-21, 2018 in Texas. Dallas Market Hall will host the Mountain Time Expo, a 3-day equipment sale, vacation planning resource, and idea generator for the 1.2 million+ Texans who actively participate in skiing, snowboarding and other mountain sports. Though the Mountain Time name mirrors prevailing trends among resorts in its deliberate appeal to year-round mountain sports and travel, organizers admit the timing will be especially beneficial to winter sports marketers, providing a long-missing venue to meet face-to-face with their lucrative base of customers in Texas just ahead of the ski and snowboard season.

The exhibitor list already includes a who's-who of mountain resorts, destinations, sports gear, apparel, transportation & travel vendors, and properties. While exhibit space is still available within the Expo, organizers say sponsorships are sold-out for Friday's Mountain Time Forum immediately preceding the Expo at Hilton Garden Inn nearby. Representatives from Vail Resorts, Aspen Skiing Co, Telluride, Big Sky, Crested Butte, Ikon Pass/Alterra Mountain Resorts, Purgatory, Monarch, Ski New Mexico, Club Med, and others have signed-up as sponsors to spend the day with Texas travel-trade and media professionals and speak at the Forum.  "Acceptance has been phenomenal," says Julien DuPont, driving force behind both events. "Marketers haven't had anything like this in over a decade even though Texas is the 3^rd largest market in the nation in numbers of active skiers and snowboarders."

DuPont says the Expo is taking no chances regarding attendance. "We launch a massive advertising campaign in September targeting Texans who meet our exhibitors' customer profile."  To that end, his team has assembled a roster of strategic partners with their own customer-base matching the target profile. Notably, Brad Douglas, owner of Doug & Lynda's Ski Shop, Climate, and CD Ski & Sports, with outlets spanning the state, has signed-on as the winter sports retail partner. Doug & Lynda's, will host a 3-day sale at the Expo, bringing 7200 sq. ft of gear and apparel from Rossignol, K2, Spyder, Burton, Salomon, Oakley, Giro, Obermeyer, Bogner/Fire & Ice, and other top brands to be sold directly to attendees.

As a bonus, the Expo is now the sole Texas stop on the 2018/19 premiere tour of Volkswagen presents Warren Miller Entertainment's "Face of Winter", the 69^th installment in the iconic film series, with daily screenings included in the entrance fee. Other Expo partners include Ninja Nation, led by Brian Arnold of American Ninja Warrior fame, providing a ninja-style obstacle course with 12-ft "warped wall", Summit Climbing and HighPoint Expeditions hosting a rock-climbing pavilion, and Revolver Brewing, hosting a Beer Garden with complimentary tastings.

Organizers have also partnered with Dallas's D Magazine, one of the top city magazines in the country, to produce a special Mountain Time travel section to hit newsstands just ahead of the event, providing additional exposure and reduced ad rates for Expo exhibitors.

www.mountaintimeexpo.com

For More Information:

Randy Jones.  214-679-4615.  [email protected]

SOURCE Mountain Time Enterprises, LLC