New Mobile Solution Turns All Shopping Social

SANTA CLARA, Calif., Sept. 14 /PRNewswire/ -- DEMO Conference -- Zappli Inc. announced today, at DEMO Fall Conference 2010, the launch of myShopanion, the world's most comprehensive mobile social shopping solution, available as a free download at the iPhone App Store. myShopanion is a mobile shopping advisor that lets consumers access extensive information on millions of products, share shopping insights with friends, and buy at the best price. With myShopanion, consumers can now shop confidently, knowing that any purchase, big or small, is backed by the assurance that the right product is found, at the best price, and that friends and family are available for advice at the tap of an on-screen button.

"As consumers, we strive to make informed purchase decisions based on insights, reviews, and advice from our friends. In reality, it's hard to have all those insights at hand when it comes time to actually buy an item," says Philippe Suchet, founder of Zappli. "myShopanion brings together the two hottest trends in retail – social and mobile – to help consumers address this dilemma. It combines the wisdom of trusted relationships and the power of the Web to provide consumers with an incredibly useful app that will ease and improve shopping tremendously. As mobile commerce continues to explode to over $100 billion in the next five years, Zappli is poised to become a major player in this nascent space with comprehensive solutions that meet consumers' needs."

Smarter Shopping Through Mobile
The Web has revolutionized shopping, as consumers tap reviews, search engines and social networks to get the right product at the right price. More than 80% of all shoppers said that product reviews had positively impacted a recent shopping trip – and more than two-thirds of consumers seek the advice and opinions of their social networks when making purchase decisions.

However, shoppers on the go continue to have difficulty finding the information and insights they need to make the smartest purchase decisions – and no way to tap into the social feedback that they crave.

The myShopanion Advantage
myShopanion takes the next step in the mobile social shopping revolution by effectively combining peer insights and product information in a fun and interactive app. For the first time, consumers can efficiently shop by finding all the product information they need, and by reaching out to their trusted social networks, anywhere, anytime.

Now, with myShopanion's comprehensive social shopping solution, consumers can easily:

Use the most sophisticated bar code scanning technology and search functionality to find millions of products.

Access extensive product descriptions, reviews and ratings.

Use Facebook, Twitter and email to share pictures of products, product detail and get real-time feedback from trusted social networks.

View friends' shopping feeds to see what they are interested in and what they are buying.

Find the best deals on both new and used products among thousands of retailers, and buy at the lowest price.

With myShopanion, busy moms can join forces by sharing deals they found on baby essentials. College students can purchase textbooks at prices way below the bookstore's retail price. And Fashionistas can stay ahead of the curve by shopping and sharing the season's newest trends. With myShopanion, consumers will never shop alone again.

About myShopanion

Developed by Zappli, myShopanion (www.myShopanion.com) is the world's most comprehensive mobile social shopping solution – and the first to combine the ability to find product information, reviews, and prices for millions of products with the ability to connect and ask friends in real-time for shopping advice. The myShopanion app is now available as a free download at the iPhone App Store.

About Zappli
Zappli (www.zappli.com) is a San Francisco based company whose vision is to deliver solutions that tap the power of the web, mobile devices, and social networks to create seamless and fun shopping experiences for consumers.

SOURCE Zappli