New OxiClean™ 2in1 Stain Fighter plus Color Safe Brightener Super Charges Your Detergent For Bolder, Cleaner Clothes

EWING, N.J., April 10, 2013 /PRNewswire/ -- The makers of America's number one stain fighting brand have launched new OxiClean™ 2in1 Stain Fighter plus Color Safe Brightener, a laundry booster that super charges your detergent to knock out tough stains and help protect the intensity of colors so clothes look newer longer.

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OxiClean™ 2in1 Stain Fighter plus Color Safe Brightener is designed for the 90 percent of Americans who rate color preservation of clothes a top priority when it comes to doing laundry.* With its color-safe technology, consumers can help prevent their colors from fading and gain added value by prolonging the life of their wardrobe. When added to the wash, it has 40 percent more brightening power than detergent alone, and oxygen stain fighting abilities that reach deep into fabric fibers to quickly and safely break up messy stains, from dirt to perspiration, grease and more.

"Today's consumer is looking to save money by keeping their wardrobe looking its very best, and the key to that starts with the wash process," said Mike Vercelletto, Product Manager of Marketing for the OxiClean™ Brand. "The introduction of OxiClean™ 2in1 allows us to meet this consumer need with a product that not only fights stains with the power that you can expect from OxiClean™, but also has a built-in optical brightener that helps to make whites and colors look their best."

Two Varieties to Meet Lifestyle and Laundry Needs

OxiClean™ 2in1 Stain Fighter plus Color Safe Brightener is available in two varieties, Liquid and Power Paks, to meet individual laundry needs.

• OxiClean™ 2in1 Liquid provides ultimate control when pouring and measuring, and doubles as a pretreater. The formula is offered in fresh scent as well as a scent and dye free version.  Available in 31, 45, 66 and 100 oz. sizes at a suggested retail price range of $4.99 to $12.99.  
• OxiClean™ 2in1 Power Paks combines the toughest stain fighters with Color Safe Brighteners to keep whites whiter and colors radiant. Simply toss a Pak in the washer, supercharging your detergent for stain fighting and brightening power. Power Paks can be used as a pre-soak for extra tough stains and bringing whites and colors to life. Available in 10, 18, 26 and 39 Pak counts at a suggested retail price range of $3.99 to $12.99.

Available in grocery stores nationwide, as well as Target and Walmart. For more information, please visit www.oxiclean.com.

About OxiClean™
More than 15 years ago scientists came up with a way to harness the power of oxygen to clean better than detergent alone. That breakthrough was OxiClean™ Versatile Stain Remover, a cleaning sensation that virtually revolutionized the industry. Today, there are several OxiClean™ products to fit your needs that all have one thing in common – tough stain removal! While the OxiClean™ brand family has grown to include laundry boosters, laundry pretreaters, and a dishwashing booster, the original Versatile Stain Remover powder is strong as ever and still tackles many different stains in and around the home! OxiClean™ is chlorine free and safe on colors.  For more information, visit www.OxiClean.com.  

About Church & Dwight Co., Inc.
Church & Dwight Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide range of personal care, household, and specialty products under the ARM & HAMMER™ brand name and other well known trademarks like OxiClean™.

*Source: Darks Discovery Omnibus, February 8, 2010, General pop

SOURCE Church & Dwight Co., Inc.