New Probiotic Website Targets Healthcare Professionals in the U.S.

-Yakult U.S.A. Inc. launches Yakultusaprobiotics.com to house exclusive probiotic education and research-

Jan 11, 2010, 08:30 ET from Yakult U.S.A. Inc.

TORRANCE, Calif., Jan. 11 /PRNewswire/ -- Healthcare professionals in search of accurate and reliable probiotics data can now access clinical studies, free educational tools and the latest probiotics news and events on Yakult U.S.A. Inc.'s new website www.yakultusaprobiotics.com. The Yakult Company created the online resource to help address the scientific community's surging interest in substantiated evidence for the efficacy of probiotics and to educate about its own proprietary strain, Lactobacillus casei Shirota. The Company is recognized as the world's pioneer of probiotics, having successfully cultured its exclusive strain in 1930 and producing the probiotic dairy drink "Yakult" in 1935, which is now enjoyed by 28 million loyal consumers daily.

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"Healthcare professionals often ask us 'how is it that your probiotic strain is so powerful?'" Yakult U.S.A. Senior Science Manager Dr. Hideyuki Shibata says. "Our founder Dr. Minoru Shirota studied thousands of bacteria, selected one amongst the strongest, and used 8 billion of them to make the Yakult drink. Today that probiotic, Lactobacillus casei Shirota, has more than 100 clinical studies demonstrating various potential benefits. The new website is a tool for healthcare professionals to access some of these studies."

However, users beware: The website is password protected and requires free registration so that only serious probiotic researchers may gain access to the clinical data. "While we are confident in our research findings, we do not want the general population misinterpreting the data. That is why we are encouraging consumers interested in our product to continue to visit our corporate website www.yakultusa.com," comments Dr. Shibata.

Yakult U.S.A. Inc., a subsidiary of Tokyo-based Yakult Honsha Co., Ltd., is headquartered in Torrance, CA. It distributes the probiotic drink Yakult, one of the world's leading probiotic beverages, in the U.S. and Canadian markets. Yakult was created by microbiologist Dr. Minoru Shirota in 1935 in Japan to help people maintain good health. Scientists all over the world continue to confirm and expand knowledge regarding the benefits of probiotics and Yakult. Yakult Honsha Co., Ltd. was established in Japan in 1955 and is regarded as the world's pioneer of probiotics.

SOURCE Yakult U.S.A. Inc.



RELATED LINKS

http://www.yakultusa.com


http://www.yakultusaprobiotics.com