New Program Unifies the Strategy of Annual Report Production for Public Companies
Vintage's "Annual Report Journey" delivers a cohesive design – print – file – online – video – investor relations program
NEW YORK, Sept. 9, 2015 /PRNewswire/ -- Vintage, the capital markets, corporate services and institutional & fund services division of PR Newswire, today announced that they have become a single-source provider for corporate annual reports. Titled the "Annual Report Journey," this monistic program identifies each element associated within the annual report process and unifies its production.
This unification, the Annual Report Journey, can assure cohesive messaging and financial branding while simplifying the transition from traditional print distribution into highly engaging online versions. It also removes redundant tasks and fees.
To understand how the Annual Report Journey will unify their processes, public company representatives are invited to upload their 2014 annual report .PDF file for review and budget benchmarking.
Upload 2014 annual reports here: http://prn.to/annual-report-journey
The Annual Report Journey unifies the three major initiatives within an issuer's process and subsequently aligns production and tangible products.
- Creative & concept
- Design & create
- 10-K file with SEC
- Print & distribute
- Interactive (online) Annual Report
- Animated (video) Annual Report
"Since the adoption of the SEC's 2009 Notice & Access / eproxy regulations, the corporate annual report has become a bit of a lost soul within many public companies," said Bradley H. Smith, director of marketing for investor relations and regulatory compliance at PR Newswire and Vintage. "Once a coveted and proudly-crafted cross-team corporate publication, it has devolved into a sum of parts without a unified plan. By visioning the annual report's creation as 'a journey,' the annual report's working team within the public company – marketing, PR, IR and the corporate secretary – can assign a corporate goal to their efforts far beyond just reporting financials."
Of special interest is the new Animated Annual Report which, says Smith, finally offers Investor Relations departments a practical and realistic solution for a video annual report to feed the internet's vast hunger for video.
"The flaw in most video annual report production is the persistent belief to include the CEO as a talking head. That is an extremely painful path for everyone involved – and it generally snowballs into an expensive bottleneck if not completely scrapping the entire production. The Animated Annual Report is created directly from the already-approved annual report content. This can eliminate the requirements for new scripting, new visuals, expensive camera crews and trying to fit into the CEO's calendar. The Animated Annual Report is produced simultaneously with the printed and Interactive annual reports.
"The Annual Report Journey maximizes the effort companies put into this key, material messaging to create a 365 shareholder communications toolset. Its 2016 planning and budgeting begins now," finished Smith.
Vintage, a PR Newswire division, is a top-three provider of full-service regulatory compliance and shareholder communications services, delivered across our three practice areas: Capital Markets, Corporate Services and Institutional & Fund Services.
Founded in 2002 and acquired by PR Newswire in 2007, Vintage has evolved to become the industry's intelligent value choice. We deliver a flexible balance of people, facilities and technology to ensure that regulatory compliance and shareholder communications processes are efficient, transparent and painless. Services include IPO registrations, transactions, virtual data rooms, EDGAR & XBRL filing, typesetting, financial printing and investor relations websites. www.thevintagegroup.com
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. www.prnewswire.com
Bradley H. Smith
Director of Marketing, IR and Compliance Services
PR Newswire & Vintage
Infographic - http://photos.prnewswire.com/prnh/20150908/264431-INFO
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