New Restorsea Ad Campaign, Featuring Gwyneth Paltrow Challenges How Women View Aging
NEW YORK, March 7, 2014 /PRNewswire/ -- In a world cluttered with negative messaging about aging, women are programmed to fear it from the day they are born. Restorsea™, a breakthrough natural skincare brand, is on a mission to reverse the negative stigma associated with aging, encouraging women to embrace it instead.
Knowing that women become more confident and content with time, Restorsea introduces its first digital advertising campaign, featuring new brand ambassador, Gwyneth Paltrow, that is centered on the idea that "Your Best is Yet to Come." Restorsea's gentle formulas are designed to bring out a woman's best skin at any age, making the future something to welcome, rather than fear. Gwyneth embodies this notion and supports the brand's mission, saying "Restorsea is my go-to skincare with messaging as powerful as its products."
Until now, skincare advertisements have promised to reverse the signs of aging. Restorsea is breaking category conventions by encouraging women to embrace their age, seizing the opportunity to align how women feel inside as they get older – smarter, wiser and happier – with the way they feel about their appearance.
Rather than idolizing youth and making promises to turn back the clock, Restorsea celebrates aging gracefully, introducing this radical new paradigm. Unique and effective, Restorsea products help to improve skin texture and tone without side effects, providing women with a natural way to achieve ageless beauty. Restorsea encourages women to stop lying about their age and start bragging about it, because their best skin and lives are yet to come.
"As women we are taught from birth to be afraid of aging; that we are past our prime by the time we reach 30," says Restorsea Founder and CEO, Patti Pao. "Traditionally, beauty companies have leveraged this, telling us that we'll look like a younger version of ourselves if we use their products. I had an epiphany when I turned 40 and wished I was in my 20s, but with the knowledge I had gained. With that perspective, I realized I was happy to be 40 and haven't dreaded aging since. I started Restorsea at 50. Proof that 'Your Best IS Yet to Come.'"
Restorsea™ products are powered by a proprietary Vibransea™ complex and anchored by a natural enzyme called Aquabeautine XL®, as well as Vitamin C and Brown Algae to provide intense hydration and significant improvement in elasticity, radiance and smoothness. Aquabeautine XL, which is released during the baby salmon hatching process, provides similar results to traditional exfoliants without the harsh side effects. The enzyme's natural function is to help dissolve a baby salmon's egg shell, allowing it to swim away unharmed. When the enzyme is applied to skin, it has a similar effect, selectively exfoliating only dead skin cells and allowing living ones to flourish.