New ScanLife Mobile App Brings UPC Barcode Scanning to Top Smartphone Platforms: Android, BlackBerry and iPhone

NEW YORK, Feb. 23 /PRNewswire/ -- Scanbuy, Inc., the global leader in mobile barcode solutions, today announced it has released new versions of its ScanLife barcode scanner for the Android, BlackBerry and iPhone operating systems.  ScanLife uses the camera in a mobile phone to scan barcodes that automatically display product information, show videos, dial a phone number and more without needing to type or search for information.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100223/NY58701 )

ScanLife is one of the first applications that can read all major barcode formats on three of the leading Smartphone platforms. The app can already read all popular 2D barcode formats such as Datamatrix, EZcode and QR. With the new version of ScanLife, phones with auto-focus cameras – such as the DROID by Motorola, BlackBerry Tour and iPhone 3GS – can read 1D barcodes like UPC, EAN and ISBN.  Hundreds of thousands of people around the world have already downloaded ScanLife, and the app is being preloaded on millions of handsets by leading mobile operators like Sprint™ and Telefonica.

"Mobile barcode scanning has quickly become a popular activity among Smartphone users, and there are now a wide variety of apps that can each scan different barcode formats," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy.  "Our ScanLife app will now allow someone to scan virtually any barcode they see to instantly get more information, creating an all-in-one barcode reader which is ideal for our users and our customers."

UPC and EAN barcodes can be found on packaging around the world, and now ScanLife can take the information to provide a list of price comparisons and consumer reviews from multiple online retailers like Amazon.  This is especially useful for products like books, DVDs and consumer electronics.  More retailers and features will be added to the application like local search results.

ScanLife will continue to read 2D barcodes, which are commonly used as physical hyperlinks from traditional media such as magazine ads, business cards and direct mail.  The ScanLife Code Management Platform has been used by larger marketers from Coca-Cola to Volkswagen, as well as a wide variety of local businesses.  Consumers can scan these codes to get product discounts, enter promotions or load videos – right from the phone.  The ScanLife Platform can also be used to generate free personal codes that link to social networking profiles or contact information.

Consumers can download ScanLife free of charge from their mobile phone at www.getscanlife.com or from Android Market, BlackBerry App World™, and Apple's App Store.

About Scanbuy, Inc.

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and an interoperable Code Management Platform.  The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in North America, Latin America, Western Europe, and Asia.  Media companies and marketers use the solution to create and manage measurable mobile barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution.  The company's investors include Motorola Ventures, Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.  For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

SOURCE Scanbuy, Inc.