New Service Integrates ON24 Analytics with Marketo Customer Engagement Platform ON24 Integration Service Enables Delivery of Webinar Attendee Data to Marketo Platform
SAN FRANCISCO, June 13, 2014 /PRNewswire/ -- ON24, the global leader in webinars and virtual communication solutions, today announced integration between the ON24 Platform 10 webcasting solution and the Marketo Customer Engagement Platform. At the core of the integration is the ON24 Integration Service, which enables registration and activity data from ON24 webinars to be delivered directly to the Marketo platform, where it can be used by customers in lead qualification, scoring and nurturing programs.
With this integration, Marketo customers who deliver their webcasts via the ON24 platform will have near-immediate access to registration and webcast data that can provide demographic and behavioral insights which can shorten the sales cycle. For example, with the ON24 integration with the Marketo platform, webinar metrics can be leveraged to more effectively qualify leads and identify sales-ready opportunities.
These new capabilities enable ON24 customers to maximize their investment in the Marketo platform in order to have coherent and meaningful "customer conversations" over time; unify and simplify online and offline marketing efforts; better manage and analyze marketing effectiveness; and achieve greater influence on their sales pipelines.
"Marketers want to close the marketing automation loop by integrating their webinars more deeply into the sales process and connecting them to CRM and marketing automation tools," commented Tom Masotto, ON24 Vice President of Product Marketing and Business Development. "Now, webinar data can be quickly passed from ON24 webinars directly to the Marketo platform, enabling our customers to make the most of that data and shorten the sales cycle – creating additional value for all and keeping ON24 at the leading edge of the webcasting industry."
About ON24, Inc.
ON24 is the global leader in cloud-based solutions for webcasting and virtual communications, and the ON24 Network is the world's largest webinar network. Over the last five years, the ON24 Network delivered 106,000 live webinars to more than 30 million viewers who watched over 27 million hours of content. More than 1,000 organizations, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, Rosetta Stone, Ernst & Young and SAP, rely on ON24 for demand generation, customer engagement, talent development and town hall meetings. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.