New Vonage Survey Reveals Majority of Adults Call More Than Text More than 70 percent say first choice of communication for special moments is a phone call
HOLMDEL, N.J., May 14, 2014 /PRNewswire/ -- The phone call is still the preferred form of communication for the majority of adults according to a new survey conducted for Vonage by ORC International.
When asked what type of communication they use the most, 56 percent of adults said a phone call. Texting was a distant second at 25 percent. And, when relaying a special moment or important news, an overwhelming number of adults – 71 percent – said a phone call is their first choice of communication if they can't meet in person. Surprisingly, although Millennials (18-34 year-olds) text more than they call, 67 percent stop texting and start calling when it comes to sharing special moments.
"There's nothing like hearing a loved one's voice when you can't be together, and this research shows that the majority of people feel the same way," said Barbara Goodstein, Chief Marketing Officer for Vonage. "When you have something important to share, you don't want the significance of your news to fall flat with a text or an email. With a phone call, friends and family are able to hear the excitement in your voice and share in the emotion of the moment."
Other key findings:
- Men said they call their spouse or significant other the most (35%). Women, however, call their children the most (25%).
- 55 percent of adults said they are most likely to make a phone call just to stay in touch without any specific reason.
- 51 percent of adults have been disappointed to receive a text or an email to learn about a special moment or important news.
- 64 percent of all adults and 87 percent of Millennials said they have misinterpreted a text.
"This research reinforces that texts are often misinterpreted and the true sentiment of the message can be lost," Ms. Goodstein continued. "It's important to stay connected through live conversation over the phone, especially when relaying important or exciting news. Not only will the true meaning and emotion of your news come across, but you'll experience a closer connection."
Vonage provides consumers with an array of high quality, low-cost calling products and services to fit their specific communications needs, enabling them to share important news or just chat with friends and family anytime, anywhere and in any way that they choose. Whether through the Company's low-cost domestic and international calling plans for use on home and mobile phones, its free standalone mobile app, or its global phone card, Vonage's suite of products gives customers the ability to talk at great low rates. For more information, consumers can visit www.vonage.com and www.vonagemobile.com.
ORC International's CARAVAN® Survey presents the findings of a telephone survey conducted among two national probability samples, which, when combined, consist of 1,023 adults (518 men and 505 women, 18 years of age and older) living in the continental United States. Interviewing for this CARAVAN® Survey was conducted from February 20-23, 2014. 671 interviews were from the landline sample and 352 interviews were from the cell phone sample. The margin of error is +/- 3.2 percent.
Vonage (NYSE: VG) is a leading provider of communications services connecting individuals through cloud-connected devices worldwide, with approximately 2.6 million subscriber lines. Vonage provides a robust suite of feature-rich, affordable residential and business communication solutions that offer flexibility, portability and ease-of-use for both landline and mobile phones. Vonage's residential service is sold on the web (www.vonage.com) and through telesales and regional and national retailers, and its business service is sold through Vonage Business Solutions (www.vonagebusiness.com) telesales and channel partners.
Vonage Holdings Corp. is headquartered in Holmdel, New Jersey. Vonage® is a registered trademark of Vonage Marketing LLC, owned by Vonage America Inc.
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