NEW YORK, March 16, 2015 /PRNewswire/ -- News America Marketing (NAM), the premier promotional marketing services company in the U.S. and Canada, today announced the addition of a new product to their portfolio, News America Programmatic Advertising, thanks to a partnership with OwnerIQ, the leading digital marketing solutions for retailers and product brands. The new product provides NAM clients with a robust, audience-centric and response-driven digital display product, adding to our portfolio of well-established media options. The unique blending of NAM's leading-edge geo-scoring system with OwnerIQ's expansive shopper data allows for precise delivery of impressions to the right individuals. News America Programmatic Advertising is available immediately.
"We pride ourselves on being the premier marketing services partner to leading CPG marketers and retailers," said Henri Lellouche, SVP, Digital, News America Marketing. "Partnering with OwnerIQ enables us to further solidify that relationship by offering our clients the ability to precisely target shoppers online based on evidenced product interest."
The platform begins with identifying the optimal geography, utilizing a multitude of inputs including store location information, demographic insights, point of sale data, third party research and many other sources. Then, through NAM's strategic partnership with OwnerIQ, insights into the brand and product interactions of 200 million active shoppers1 are analyzed for shopping behavior to target specific shoppers2. Those uniquely combined insights allow News America Marketing's programmatic solution deliver both the relevant data and premier technology to allow clients to act upon that data.
"Our clients are looking to capitalize on the opportunities available in digital channels," said Marty Garofalo, CEO, News America Marketing. "Our partnership with OwnerIQ will allow us to offer News America clients a new tool to accurately reach the online audience that they are seeking."
"We are excited to be partnering with an industry leader like News America Marketing," said OwnerIQ CEO, Jay Habegger. "News America brings the experience that comes from having a long-term understanding of the marketplace, both CPG and retail, and its data adds tremendous relevance to our digital offerings, resulting in a product that offers unique value to our clients."
1 Owner IQ internal data, 2015.
2 Unique visitors OwnerIQ has tracked through a pixel and measured per month, based on exclusive partnerships with retailers and product brands
About News America Marketing®
News America Marketing is the premier marketing partner of some of the world's most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine®, to our innovative digital savings platforms, News America Marketing's SmartSource®-branded advertising and promotion programs are an integral part of America's shopping routine. We reach millions of consumers each day through our network of 1,900+ publications1, 56,975 retail stores2, and 500 online partner sites including our own SmartSource.com3. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
1 NAM market list effective January, 2015
2 56,975+ stores, based on an aggregate of NAM cycle 4, 2015 Coupon Machine, for all classes of trade except for specialty stores that accept only Carts or Shelftalk.
3 SmartSource data as of December 2014
OwnerIQ is a digital marketing technology company that helps retailers and product brands transform data into powerful online advertising opportunities and increased revenue. OwnerIQ pioneered the concept of Path to Purchase Media. By transforming retailers' and product brands' 1st party data into digital advertising opportunities, OwnerIQ generates more revenue for our advertisers and partners. Our Optimized Shopper solution is the most effective approach to scaling advertisers' programmatic buys and is a proven method for driving new online customers. In addition, our Retailer Targeted Marketing and Vendor Targeted Marketing products are the next generation of retailer and manufacturer monetization, digital shopper marketing and co-operative advertising. For more information, visit www.OwnerIQ.com.
SOURCE News America Marketing