Northstar Meetings Group and Singapore Tourism Board Team-up for 'Their PASSION MADE Your Event POSSIBLE'

SECAUCUS, N.J., Oct. 26, 2017 /PRNewswire/ -- Singapore Tourism Board and Northstar Meetings Group introduced a new campaign highlighting Singapore as a world-class meetings destination, which is made evident by its "Passion Made Possible" spirit.

"Their PASSION MADE Your Event POSSIBLE" is a multi-platform campaign across print, digital, video and events, recognizing "behind the scenes" industry professionals whose passion and commitment to excellence contributes meaningfully to the achievement of successful events and the highest levels of customer satisfaction.  

Highlighting Singapore's "Passion Made Possible" spirit, "Their PASSION MADE Your Event POSSIBLE" recognizes industry professionals who have gone "above-and-beyond" in supporting business events in Singapore and the U.S. for their global customers.

To learn more about "Their PASSION MADE Your Event POSSIBLE" and the achievements of some Singaporean professionals who exemplify the campaign, please visit passionmadepossibleawards.com.

Launched at IMEX America 2017, U.S. meetings industry leaders can nominate and recognize U.S.-based "behind the scenes" industry professionals who embody the "Passion Made Possible" spirit and who contribute to successful business events for their organizations and their customers. "Their PASSION MADE Your Event POSSIBLE" seeks nominations from U.S.-based meeting planners and suppliers in categories such as Convention Service Managers, Show Decorators, F&B Managers/Chefs, Transportation Managers and Audio/Visual Specialists. To learn more about the campaign and to nominate industry professionals who have made your events great, visit passionmadepossibleawards.com.

"Their PASSION MADE Your Event POSSIBLE" will celebrate this select group of industry professionals who represent the ideals of the program with an all-expenses paid trip to Singapore for a cross-cultural exchange with like-minded individuals. Moreover, they'll be featured across various Northstar Meetings Group media and events, including: Meetings & Conventions, Successful Meetings and Incentive magazines and their respective websites.

The Singapore Tourism Board (STB) is the lead development agency for tourism — one of Singapore's key economic sectors. Northstar Meetings Group is the leading B-to-B information and marketing solutions company serving all segments of the business and sports meetings, events and incentives markets.

"Singapore is a first-rate meetings destination with a stellar reputation as an innovative, global business and tourism hub," said David Blansfield, executive vice president and group publisher of Northstar Meetings Group. "Through this campaign, not only will we share the many reasons why Singapore is a premier meetings destination, as well as Singapore's story of quality service, but also the 'Passion Made Possible' attributes that the nation and its people embody. These are universal qualities that make the business events industry work so well."

"We're especially delighted that this campaign will recognize passionate professionals from across the U.S. meetings industry — those who oftentimes go unrecognized but embody the "Passion Made Possible" spirit. These are the professionals who make a huge difference in the success of an event," Blansfield added.

Kershing Goh, regional director, Americas of the Singapore Tourism Board, noted, "Singapore's 'Passion Made Possible' brand captures the never-settling attitude and spirit of the Singapore story. Through this campaign with Northstar Meetings Group, we strive to resonate with U.S. meeting planners in a much deeper and personal way, and celebrate the meaningful stories and passion of those 'behind the scenes' who make our MICE events a success." 

To learn more about "Their PASSION MADE Your Event POSSIBLE," and to nominate someone who helps the meetings industry achieve success every day, visit passionmadepossibleawards.com. Nominations are due by December 15, and those recognized will be notified in January 2018 and featured throughout the 2017-2018 campaign. Questions: Email David Blansfield at [email protected].  

About Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore's key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. For more information, visit http://www.stb.gov.sg or http://www.visitsingapore.com  or follow them on Twitter @STB_sg (https://twitter.com/stb_sg).

About Northstar Meetings Group
Northstar Meetings Group is the leading B-to-B information and marketing solutions company serving all segments of the business meetings, events, sports and incentives market, including full-time and part-time meeting planners, as well as corporate, association, sports and not-for-profit decision-makers, and incentive professionals, facilitating their professional development and achievement of business goals. Our influential brands—Meetings & Conventions, Successful Meetings, Meeting News, Association News, Incentive, and SportsTravel —currently serve over 350,000 active meeting and event planners and incentive professionals, across an integrated suite of data, digital, events, and print products. For more information, please visit http://www.northstarmeetingsgroup.com.

SOURCE Northstar Meetings Group

Related Links

http://www.northstarmeetingsgroup.com