Oakland EdTech Startup On Path To Impact 20,000,000 Students

OAKLAND, Calif., May 29, 2014 /PRNewswire/ -- President Obama recently announced the appointment of Jason Young, Co-Founder and CEO of MindBlown Labs, to his special Advisory Council on Financial Capability for Young Americans. MindBlown Labs is an Oakland education technology startup that has developed a cutting edge solution to financial illiteracy for teens and young adults – a fun, mobile, financial capability game called Thrive 'n' Shine (beta is free to download in App Store and Google Play Store). Jason Young's appointment to this prestigious council is a testament to both his passion for empowering young adults to make financially responsible decisions and the innovative nature of the solution that MindBlown Labs has developed (see Thrive 'n' Shine trailer). For additional content, go to http://www.mindblownlabs.com/5-29-14.

Jason Young, CEO of MindBlown Labs, said, "I am honored by this appointment. I have had an intense passion for financial capability since my family was evicted from our home during the winter break of my sophomore year at Harvard. Now, I am working with my team at MindBlown Labs to empower 20,000,000 teens and young adults to become financially capable by the year 2020. I am thrilled to have the opportunity to achieve this goal alongside some of the foremost thinkers and leaders in this field."

The special advisory council includes individuals considered thought leaders and trailblazers in business, government, education, and technology, such as Education Secretary Arne Duncan, Treasury Secretary Jack Lew, Director of the CFPB Richard Cordray, and CEO of Girl Scouts USA Anna Maria Chavez. The Council is chaired by John Rogers, CEO of Ariel Investments. Its charge is to "advise the President and the Secretary of the Treasury on how to promote financial capability among young Americans and encourage building the financial capability of young people at an early stage in schools, families, communities, and the workplace and through use of technology."

About MindBlown Labs

Based in Oakland, CA, MindBlown Labs is an award-winning, education technology company that creates highly-engaging, experiential learning tools that empower teens and young adults to develop financial capability skills. It was recognized as one of the Brilliant 100 Companies of 2013 by Entrepreneur Magazine.

MindBlown Labs has developed Thrive 'n' Shine - a fun mobile app/game that empowers teens and young adults with critical money management skills. High school and college students describe it as a mash-up between Candy Crush and The Sims. By playing Thrive 'n' Shine, students get exposed to and interact with numerous critical financial concepts, including budgeting, saving, taxes, student loans, college education and earning potential, etc. To view the trailer, go to www.bit.ly/thrivenshine.

The beta/lite version of Thrive 'n' Shine is compatible with Android and iOS devices and is available to download for free through the App Store and Google Play Store. For more information, visit http://mindblownlabs.com.

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SOURCE MindBlown Labs