Oban Digital: Missing "White Day" or "Defender of the Fatherland Day" Are Massive Lost e-Commerce Opportunities

NEW YORK, May 11, 2015 /PRNewswire/ -- Oban Digital, a leading international digital marketing agency specializing in leveraging the local cultural nuances of digital audiences and ad platforms, has today launched a report:  "10 Key Dates For Your Global Marketing Plan" that uncovers some of the local events around the world that offer extraordinary e-commerce opportunities. Revealing when and where each event takes place, how much is being spent and what is being purchased, the report also provides an in-depth social and economic analysis of each event.

For example, Mexico's "Hot Sale"  runs from May 29 to June 1 when a wide range of consumer goods are offered for sale on participating websites. The new sales event created by the Associacion Mexicana de Venta Online in conjunction with other internet-advocating bureaus and confederations saw sales increase about 450% during the three-day period in 2014.

Another noteworthy event is Eid al-Adha, a three day religious festival period starting as early as September 22 (the date is approximate and is dependent on when the moon is sighted) and marked wherever there is a Muslim population. Specific nations with noted e-commerce potential include Egypt, Saudi Arabia and the United Arab Emirates. This is a heavy travel period to Mecca, visiting relatives and unrelated vacations. In Saudi Arabia alone. $2.6 billion is spent on travel, entertainment and shopping for Islamic feasts.

"Some of the biggest opportunities in global e-commerce are campaigns centered on local events both traditional and newly emerging," says Greig Holbrook, the Founder and Managing Director of Oban Digital. "These dates present unique opportunities for brands across the globe to capture and engage customers."

The full report including details of White Day and Defender of the Fatherland Day is available for download here:

http://www.obandigital.com/us/blog/2015/04/30/10-key-dates-for-your-global-marketing-plan/

Founded in 2002, Oban Digital (www.obandigital.com/us/) is the leading global multilingual multicultural digital marketing agency optimizing campaigns for markets and people, not just languages, in more than 30 countries.

The agency's team of over 100 talented experts globally advise on and implement campaigns that help brands and organizations expand successfully beyond their borders into new markets. With local specialists, we deliver Multilingual SEO, International PPC, Global Research, Web Training, Global Social Media, and Multilingual Content Marketing that has measurable impact. Our clients have included Neiman Marcus, Citrix, Expedia, BBC; Deckers, makers of iconic UGG boots; MSN, Hilton, ASUS, Reader's Digest, DELL, Marriott and Hamptons International.

George H. Simpson
203.521.0352
[email protected]

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SOURCE Oban Digital