Oh MiO, My-o! 7-Eleven®Gives Away Free MiO on April 23

DALLAS, April 22, 2013 /PRNewswire/ -- 7-Eleven, Inc. is giving away a free MiO Energy Black Cherry Liquid Water Enhancer, a fitting promotion for the largest retailer of single-serve bottled water.  The free 1.08-ounce full-sized bottle of MiO Energy Black Cherry (regularly priced at $3.99) will be available at participating 7-Eleven® stores from 12 midnight to 11:59 p.m. Tuesday, April 23, or while supplies last. No purchase is required to receive the free offer. You must be 18 or older to participate.

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"Our customers love coupons and freebies, and they are giving us lots of great feedback and suggestions on our offers," said Nancy Smith, 7-Eleven vice president of marketing. "We're always looking to deliver on our guests' wants and have partnered with MiO for this free offer as a result. People should check back often, both in-store and on the 7-Eleven app because you never know when one of these special offers might pop up."

MiO Energy Black Cherry is a liquid water enhancer that contains 60mg. of caffeine per serving.  The recommended serving size is one squeeze (about half a teaspoon) of MiO Energy Black Cherry into 8 ounces of water or two squeezes for a 16-ounce bottle of water. Each 8-ounce serving of MiO-enhanced water contains caffeine equivalent to a 6-ounce cup of regular coffee.

In 2008, water surpassed soft drinks as the number-one beverage of choice in the U.S., according to Beverage Digest – an average of 44 gallons of soda compared to 58 gallons of water a year. While the water total includes bottled, tap, sparkling and enhanced waters, some beverage industry analysts think bottled water alone could overtake soft drinks soon. Bottled water has experienced year-over-year sales increases for more than 20 years.

A beverage destination for most of its customers (more than half include a beverage in their purchase), 7-Eleven is the number-one retailer of single-serve bottled water in the U.S.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 10,000 7-Eleven® stores in North America. Globally, 7-Eleven has some 50,000 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine's Franchise 500 list for 2012, #3 in Forbes magazine's Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. 7-Eleven was named No. 3 on Fast Company magazine's 2013 list of the "World's Top 10 Most Innovative Companies in Retail." Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

SOURCE 7-Eleven, Inc.



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