SPARTA, Mich., March 24, 2015 /PRNewswire/ -- March is National Nutrition month, so it's the perfect time to reevaluate diets in an effort to make healthier choices. Old Orchard Brands makes smart beverage choices even easier today with the introduction of its new Cranberry Cherry reduced-calorie juice drink as part of its expanding Cran Naturals line of naturally sweetened juice cocktails.
Cranberry Cherry is sold in convenient multi-serve bottles found this month in the shelf-stable juice aisle of select grocery stores nationwide. Each 64-ounce bottle provides eight servings and has a suggested retail price of $2.99.
At just 55 calories per serving, Old Orchard Cran Naturals features 50% less sugar than traditional 100% cranberry juice blends, while still offering the great taste and benefits of cranberry juice.
"Cranberries are one of nature's superfoods, and they provide a powerful nutritional payback," said health expert and Old Orchard consultant Amy Bragagnini, MS RD CSO. "The easiest way to enjoy the benefits of cranberries is through juice, but traditional juices are often high in sugar. The Cran Naturals line offers a substantial reduction of sugar, and it does so naturally, so it's a terrific option in my book."
Old Orchard's Cran Naturals line is naturally sweetened with a blend of real sugar and Truvia® brand stevia leaf sweetener. It does not contain any high fructose corn syrup, and has no artificial colors, flavors or preservatives.
"Today's cranberry juice consumer wants options, and our Cran Naturals line speaks to these evolving tastes," said Mark Saur, founder and CEO of Old Orchard Brands. "Cranberry Cherry offers a unique flavor combination and a significant reduction in sugar and calories without compromising drinkability or taste. It's a winning formula, and it further underscores our position as leading innovators in the fruit juice category."
Cranberry Cherry will join five other varieties: Classic Cranberry, Cranberry Apple, Cranberry Blueberry, Cranberry Grape and Cranberry Raspberry. Cran Naturals juice drinks and other better-for-you juices from Old Orchard Brands are sold at leading retailers across the United States.
About Old Orchard Brands
Established in 1985, Sparta, Michigan-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. The company offers consumers 40 frozen concentrate flavors and 60 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails and low-sugar fruit juice cocktails. In addition, Old Orchard offers a number of non-juice items including iced coffee and tea beverages from concentrate. The company is known for its innovative and value-added products that target the needs of today's health conscious consumers. For more about Old Orchard, visit www.oldorchard.com.
SOURCE Old Orchard Brands