One-in-Five Smartphone Owners Have Visited a Store After Receiving a Notification That Savings Were Available Nearby, Finds New CouponCabin.com Survey

WHITING, Ind., April 24, 2013 /PRNewswire/ -- Amid the hectic pace of everyday life, smartphones give people the power to multi-task, saving valuable time. Saving money is also enhanced by smartphone technology, according to a new survey from CouponCabin.com that reveals one-in-five (20 percent) smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby. Seventy percent of smartphone owners would be at least somewhat influenced to make an unplanned purchase at a store after receiving this type of alert. This survey was conducted online within the United States by Harris Interactive on behalf of CouponCabin.com from February 28th – March 4th, 2013, among 2,219 U.S. adults ages 18 and older, among whom 1,096 are smartphone owners.

Geo-targeted savings alerts that prompt users to visit stores near them that have specials, coupons or deals are a newly launched feature from CouponCabin.com's mobile app for iPhone and iPad. The alerts work when a smartphone's GPS sends a notification that a special, coupon or deal is available at a store or mall near the user's current location.

"Our new mobile app puts even more savings power into our users' hands," said Jackie Warrick, senior savings adviser at CouponCabin.com. "Now during their daily routine, people can be alerted simply and easily when they can save money around them."

CouponCabin's new geo-targeted alerts provide savings opportunities to users without them having to do anything other than look at their phone's screen. This is a top priority for smartphone users, as saving money without even thinking about it is the top reason why 47 percent of smartphone owners would like to receive geo-targeted coupons on their device. Rounding out the list of reasons include:

• Would be/is convenient and a time saver – 44 percent
• Would remind/reminds me to use coupons when shopping – 40 percent
• Other – 4 percent

Interest in geo-targeted coupons, deals and specials is strong. Nearly seven-in-ten (67 percent) smartphone owners would be at least somewhat interested in a mobile app that allows them to receive notifications for geo-targeted coupons.

For more information on the latest CouponCabin.com app features, or to download the app, please visit www.couponcabin.com/mobile.

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Survey Methodology:
This survey was conducted online within the United States by Harris Interactive on behalf of Coupon Cabin from February 28th – March 4th, 2013, among 2,219 adults ages 18 and older, among whom 1,096 are smartphone owners. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Allison Kaplan, [email protected].

About CouponCabin.com
CouponCabin.com offers the broadest selection of high-quality, guaranteed-to-work coupons on the web. With online coupon codes, printable in-store coupons, grocery coupons, local deals, free samples and more, CouponCabin.com is the ultimate one-stop-shop for coupons of every variety. Consumers can also be the first to know about the best coupon deals available with CouponCabin's Newsflash, a constantly updated and innovative new feature with dozens of breaking offers each and every day. Shoppers have saved nearly $350 million since CouponCabin's foundation in 2003, and the average user saves $19 in just 80 seconds. With Newsflash, customized email newsletters, mobile apps for iPhone, Android and iPad, downloadable browser savings alerts and exclusive coupons, shoppers will never miss out on a great deal with CouponCabin.com.  

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SOURCE CouponCabin.com