One Lucky Trojan Family Will Be On The Field For The USC Vs. Utah Coin Toss, Plus A Memorable VIP Game-Day Experience. Creative Productions and USC Athletics Celebrate Trojan Families with the Super FAM FAN Sweepstakes.
LOS ANGELES, Oct. 7, 2013 /PRNewswire/ -- Creative Productions, an internationally recognized integrated marketing agency and Trojan Football Sponsor, today announced the launch of their inaugural Super FAM FAN Sweepstakes in partnership with USC Athletics and USC Sports Properties. Trojan Families are encouraged to tell their stories and be featured online, at a game, and potentially on the field during this two-week blitz, September 26 through October 16. The Super FAM FAN Sweepstakes will culminate with the winning family of four invited to be on the field for the USC vs. Utah coin toss on Saturday, October 26. The winning family will also be treated to four (4) VIP tickets to the game, and an exclusive behind-the-scenes tour of the McKay Center. "It's a chance to win a once in a lifetime game-day opportunity, which holds the promise of a new family story to tell for years to come," stated Deborah Golian Castro, President and CEO of Creative Productions.
The sweepstakes is spotlighting the Athletic Department's celebration of its 125th anniversary during the Trojan Family Weekend football game, using the most powerful form of communication—storytelling. Trojan alumni and fans can participate by entering the sweepstakes with a photo and short story at www.USCSuperFans.com. To add to the excitement, fans can enter online, and also get a second entry on Facebook. All participant entries will be showcased on a Super FAM FAN photo gallery, where visitors can read, share, and post comments to social media. "On game day, many of these photos will be selected and featured on the USC video board during the game," explained Jose Eskenazi, USC Associate Athletic Director. "It's our way of acknowledging the loyalty that Trojan families have demonstrated to us throughout our celebrated history."
Every family has a story, and Creative Productions hopes to collect inspiring, funny, heartwarming and meaningful Trojan stories from the broad base of Trojan alumni and fans. "If you love USC, or are connected in spirit, you are part of the greater "Trojan Family" and we want you to tell your story," added Dan Shell, Vice President and General Manager of USC Sports Properties. "We are pleased that our marketing partner, Creative Productions, wanted to create this special experience for Trojan families, and USC Sports Properties was all in." The sweepstakes will be promoted through social media, digital advertising, and email, along with outreach to alumni groups, sports enthusiasts and Trojan families.
Creative Productions has its own Trojan family story. Founder Deborah Castro and board member Larry Castro, have a long history with USC, and are currently parent representatives on the USC Alumni Board of Governors. Deborah is vice-chair of Marshall Partners South Bay, and both are longtime supporters of Trojan Athletics. Their son, Andrew Castro, is a senior at the Sol Price School of Public Policy. "We believe this sweepstakes is a great way to highlight the meaning of the Trojan Family, and celebrate what makes USC a family like no other." The promotion underscores the significance of USC's fundraising campaign, which provides an opportunity to give back and pave the way for the next 125 years of Trojan family stories.
Creative Productions is an award-winning integrated marketing and promotions agency that leverages strategy, creative and technology to build brands, engage customers, and drive sales. The agency delivers measurable results for a variety of programs including enterprise-level and e-commerce websites, email marketing, targeted advertising and large-scale promotions for clients including Toyota Motor Sales U.S.A., Inc., Metrolink (Southern California Regional Rail Authority), and Goodwill SOLAC, USC Sports Properties along with clients in entertainment, sports, energy, and heath care sectors. For more information, visit www.creativeproductions.com.
USC Athletics USC has one of the nation's most successful athletic programs. Trojan teams have won 120 national championships (95 men's, including a national-best 82 NCAA titles, and 25 women's), more than all but 2 other schools. USC's male athletes have won more individual NCAA titles (309) than any other school (the Women of Troy have another 70 individual NCAA crowns). Troy has more Olympians, medalists and gold medalists than any school: since 1904, 419 Trojans have competed in the Games, winning 135 gold medals (with at least 1 gold in every summer Olympics from 1912), 87 silver and 64 bronze. Four Trojans have won the prestigious Sullivan Award as America's top amateur athlete: diver Sammy Lee (1953), shot putter Parry O'Brien (1959) and swimmers John Naber (1977) and Janet Evans (1989). Two Women of Troy have won the Honda-Broderick Cup as the top collegiate woman athlete of the year: Cheryl Miller (1983-84) and Angela Williams (2001-02). Trojan women have won 15 Honda Awards, as their sport's top female athlete. USC student-athletes have received 52 NCAA Postgraduate Scholarships (in the Top 10 among all schools) and Troy has had 31 first team Academic All-Americans and 4 athletes who were Rhodes Scholars. USC fields 21 intercollegiate teams, 9 men's (football, basketball, baseball, track and field, swimming and diving, tennis, golf, water polo, volleyball) and 12 women's (basketball, track and field, swimming and diving, tennis, golf, water polo, volleyball, rowing, cross country, lacrosse, sand volleyball).
USC Sports Properties A division of FOX Sports, USC Sports Properties is a full service sales and marketing organization representing the University of Southern California. Its mission is to create long-term strategic partnerships through customized, integrated marketing programs that deliver great value while addressing the needs and objectives of its corporate partners, USC, and its stakeholders.
Sarah Soss, Public Relations Contact
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