Online Marketing Institute and Marketing Automation Institute Form Strategic Partnership

GRAND RAPIDS, Mich. and SAN FRANCISCO, May 30, 2012 /PRNewswire/ -- The Marketing Automation Institute (MAI), the premiere vendor-neutral marketing automation certification organization, and the Online Marketing Institute (OMI), the industry's most trusted provider of digital marketing training and education, announce a strategic partnership to offer bundled curriculum and certification, online learning and other educational offerings to better serve the fast-growing market. 

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"This partnership enables marketers of any discipline to go to one source for their educational needs," says Carlos Hidalgo, executive director of the MAI.  "Joining forces with OMI helps provide the best and most cutting-edge content, certification, events and online community to our customers, partners and marketers worldwide."

The goal of the partnership is to further promote education in marketing, whether it is traditional online marketing subjects like demand generation or more recent topics like social, mobile, digital or marketing automation.

"We are excited about this partnership and what it offers today's global marketers," says Aaron Kahlow, Founder and CEO of OMI. "We are proud of the excellent educational content we have developed and partnering with MAI helps extend our curriculum with the addition of marketing automation certification. This is a subject our audience wants to develop expertise in."

"This is a powerful partnership and brings together two great organizations to help marketers succeed," states Craig Rosenberg, VP, Marketing and Sales for Focus.com and member of MAI's executive council.  "Both organizations provide much-needed educational offerings that serve both individual marketers and their organizations to ensure maximum revenue generation and best-in-class performance. The certifications will help standardize the industry as well."

The first course, Marketing Automation Crash Course: A B2B Roadmap for Driving Leads to Revenue, kicks off Monday, June 11, 2012 at 12pm ET.  Get a sneak peek of the course at the complimentary preview class, 10 Elements of Successful Lead Nurturing, on Wednesday, June 6 at 2 pm ET. Learn more about the class and course now.

About the Marketing Automation Institute

The Marketing Automation Institute is the premiere certification body and collaborative community for B2B and B2C marketing automation professionals.  Through our courses, certification, resources and events, the MAI not only helps marketing and sales professionals advance their careers but also their organizations realize a higher return on technology and program investments.  With the support of industry thought leaders and vendors, the MAI is committed to the success of marketing automation professionals across the globe. 

About Online Marketing Institute

The Online Marketing Institute is the largest and most trusted provider of digital marketing training and education. Their core mission is to help professionals bridge the online marketing knowledge gap so they can better execute, drive ROI and advance personal career aspirations. Founded in 2007 in conjunction with world-renowned Online Marketing Summit, OMI has educated marketing professionals on the principles of digital marketing success for over 5 years. Based in San Francisco, OMI collaborates with the top companies and industry thought leaders to provide marketers with a strong educational foundation filled with the latest technological advancements and resources for online marketing.

Contacts:
Jim Woodcock
[email protected]
Marketing Automation Institute
Tel: 877.624.2829

Megan Leap
[email protected]
Online Marketing Institute
Tel: 877.664.1711

SOURCE Online Marketing Institute; Marketing Automation Institute