"Operative's SaaS technology is designed for large media companies like Spectrum Reach to sell, deliver and profit from their product catalogue across all advertising types," said Lorne Brown, CEO and Founder of Operative. "Media companies are dealing with enormous complexity as consumer behavior fragments and advertiser demands become more sophisticated. We help media companies maximize yield by objectively empowering sellers, simplifying delivery and ensuring accurate billing."
Since 2001, Operative Media, Inc. has developed software and services that help publishers, agencies, and networks simplify the business of advertising. Media companies rely on Operative to sell, traffic, and bill premium ad inventory, increasing revenue and decreasing overhead. Operative's client base, which controls over 20 percent of the global ad market, includes NBCUniversal, Meredith, Refinery29, Wall Street Journal, Comcast, iHeartMedia, BuzzFeed, VICE Media, Vox, and Cox. For more information, visit www.operative.com
Logo - http://photos.prnewswire.com/prnh/20130416/NY95777LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/operative-announces-partnership-with-charters-spectrum-reach-300316419.html
SOURCE Operative Media, Inc.