NEW YORK, Feb. 23, 2017 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming events in the Boston area. OUTFRONT was awarded the MBTA contract late last year and began delivering advertising within the MBTA in December.
Andy Sriubas, OUTFRONT Media's Executive Vice President, Strategic Planning & Development said, "Copley Station is located in the heart of Boston's restaurant and shopping district, making it the perfect starting point for the system's digital transformation. Our platform will provide the MBTA, advertisers, and other content providers with the tools necessary to earn the attention of Boston's Back Bay residents and tourists alike. Together with MBTA, we are focused on bringing Boston riders next generation communications and network capabilities."
Barbara Cipolla, Director of Marketing and Promotion at Boston Ballet noted, "Boston Ballet is pleased to partner with OUTFRONT to showcase our art form in unique and innovative spaces."
The Copley Station deployment is the first step in the larger scale roll-out of the ON Smart Media platform with MBTA. Full deployment throughout the MBTA's subway and commuter rail stations will begin in Summer 2017, and is expected to be completed by the end of 2018.
The ON Smart Media vision brings new creative capabilities to brands through full motion video, apps, social media, and more. The MBTA deployment joins a growing network of On Smart Media digital screens in the Washington Metropolitan Area Transit Authority's (WMATA) metrorail system in Washington DC, CityLights in Minneapolis, and in several New York subway stations.
Over the past 80 years, OUTFRONT Media has operated a best-in-class transit advertising solution and currently sells advertising for over seventy transit authorities including Los Angeles, New York, Washington, D.C., Atlanta, Detroit, and Miami.
About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. As part of our ON Smart Media technology development initiative, we are developing hardware and software solutions for enhanced demographic and location targeting, and engaging ways to connect with consumers on-the-go.
Cautionary Statement Regarding Forward-Looking Statements
We have made statements in this press release that are forward-looking statements within the meaning of the federal securities laws, including the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by the use of forward-looking terminology such as "will," "expect" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. You can also identify forward-looking statements by discussions of strategy, plans or intentions related to our capital resources, portfolio performance and results of operations. Forward-looking statements involve numerous risks and uncertainties and you should not rely on them as predictions of future events. Forward-looking statements depend on assumptions, data or methods that may be incorrect or imprecise and may not be able to be realized. We do not guarantee that the transactions and events described will happen as described (or that they will happen at all). The following factors, among others, could cause actual results and future events to differ materially from those set forth or contemplated in the forward-looking statements: implementing our digital display platform, and the MBTA's deployment of digital advertising, may be more difficult, costly or time consuming than expected and the anticipated benefits may not be fully realized; declines in advertising and general economic conditions; government regulation; our inability to increase the number of digital advertising displays in our portfolio; and other factors described in our filings with the Securities and Exchange Commission (the "SEC"), including but not limited to the section entitled "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2015, filed with the SEC on February 29, 2016. All forward-looking statements in this press release apply as of the date of this press release or as of the date they were made and, except as required by applicable law, we disclaim any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors of new information, data or methods, future events or other changes.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/outfront-media-begins-deployment-of-on-smart-media-platform-in-greater-boston-transit-system-300412570.html
SOURCE OUTFRONT Media Inc.