Over The Top Market (OTT) Set to Grow at 17.2% CAGR to 2020

Mar 23, 2016, 04:00 ET from RnR Market Research

PUNE, India, March 23, 2016 /PRNewswire/ --

Rising adoption of device-based computing is pushing over the top (OTT) market, globally, with Asia-Pacific (APAC) expected to grow at the highest CAGR for OTT platform. Over the Top market is estimated to grow from USD 28.04 billion in 2015 to USD 62.03 billion by 2020, at an estimated CAGR of 17.2%.

Complete report on global over the top (OTT) market spread across 177 pages, profiling 10 companies and supported with 83 tables and 67 figures is now available at http://www.rnrmarketresearch.com/over-the-top-ott-market-by-content-textimage-audio-video-access-type-smart-devices-phones-and-tablets-laptopsdesktops-set-top-boxes-smart-tv-gaming-consoles-worldwide-forecasts-ana-market-report.html .

Adoption of device-based computing, potential growth in demand for content, increase in requirement for compliance and verification, increase in wide availability of broadband infrastructure, personalization of technology are some of the prominent factors driving the adoption of Over The Top (OTT) platforms and services.

APAC is estimated to grow at the highest CAGR for the over the top (OTT) platform market during the forecast period due to rising connectivity of broadband across regions and demand across large enterprise systems. On-premise based over the top (OTT) is the largest contributor than the cloud-based over the top (OTT) but the latter is expected to surpass the former due to the higher adoption rate of cloud technologies. Managed services in the services segment is expected to grow at the highest CAGR during the forecast period.

To determine the market size of various segments and sub-segments of the over the top (OTT) market, extensive secondary research is done. In Tier 1 (35%), Tier 2 (40%) and Tier 3 (25%) companies were contacted for primary interviews. The interviews were conducted with various key people such as C-Level (40%) and Director Level (30%) and others (35%) from various key organizations operating in the over the top (OTT) market. The primary interviews were conducted worldwide covering regions such as North America (40%), Europe (25%), APAC (20%) and Row (15%).

Various key players in the over the top (OTT) market profiled in the report are Microsoft Corporation; Google, Inc. Apple, Inc. Facebook, Inc. Netflix, and Yahoo, Inc. Order a copy of Over the Top Market by Content Type, by Platform (Smart Devices, Laptops, Desktops, and Tablets), by Service (Consulting, Installation, and Maintenance), by Revenue Model, by Deployment Model, by Vertical, by User Type, by Region - Global Forecast to 2020 research report at http://www.rnrmarketresearch.com/contacts/purchase?rname=169798 .

Easy accessibility of broadband technology is contributing to the increasing popularity of over the top (OTT). Considerable parts of over the top (OTT) services are delivered over smart devices. So, countries such as the U.S. and Canada, which have better connectivity, can have a wide circulation of over the top (OTT) apps. Furthermore, the broadband connectivity has increased its footprints globally. Due to this, the other Internet-enabled devices including smart TVs, STBs, and gaming consoles can also be used for the provision of over the top (OTT) services. The advantage of using over the top (OTT) service is that it is less costly in contrast to other traditional modes.

On a related note, another research on Enterprise Information Archiving Market Global Forecast and Analysis to 2020 says, the enterprise information archiving market size is expected to grow from USD 4.31 billion in 2015 to USD 7.55 billion in 2020, at a Compound Annual Growth Rate (CAGR) of 11.8%. Retention of data to meet the legal and corporate governance requirements drives the enterprise information archiving market. Cloud-based deployment expected to be the fastest growing sub segment in the enterprise information market. Microsoft Corporation, IBM Corporation, Hewlett-Packard Enterprise, Barracuda Networks, Inc., Commvault System, Inc., Mimecast, Smarsh Inc., Proofpoint, Inc., Google Inc. have been profiled in this 145 pages research report at http://www.rnrmarketresearch.com/enterprise-information-archiving-market-by-content-type-email-social-media-and-others-service-deployment-type-end-user-industry-application-bfsi-life-science-and-healthcare-and-others-and-region-globa-is-to-2020-market-report.html .

Explore more reports on Information Technology & Telecommunication market at http://www.rnrmarketresearch.com/reports/information-technology-telecommunication .

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