O.CO is savings engine short cut

SALT LAKE CITY, Jan. 20, 2011 /PRNewswire/ -- Overstock.com, Inc. (Nasdaq: OSTK) today announced the introduction of the domain name O.CO as a shortcut for its Overstock.com website. The company purchased the domain name from .CO Internet S.A.S, the official .CO domain registry in July 2010. During the initial introduction period, consumers who shop O.CO will receive free shipping on their entire order. To learn more visit www.o.co.

(Logo: http://photos.prnewswire.com/prnh/20110120/LA32935LOGO)

The introduction of O.CO highlights Overstock.com's growth into a globally recognized brand that is synonymous with the 'O' and is a natural transition of the company's brand to a universally understandable and relevant domain.  The O.CO web site will carry all of the same products, award winning customer service, and have the same customized shopping features as the Overstock.com web site.

"Over the eleven years we've been in business we've evolved into a savings engine for shoppers. We have become O.CO," said Overstock.com Chairman and CEO Patrick Byrne.  "As a lifestyle destination, consumers can find absolutely anything on O.CO whether they are shopping for furniture, bedding, clothing, and jewelry, buying a car or home, and, soon, looking for their next vacation spot."

In line with the company's dedication to be a savings engine and global online presence, Overstock.com remains committed to giving back to local communities and around the world.  In the U.S., Overstock.com has a history of social enterprise and entrepreneurship. In 2009, it partnered with the Wounded Warrior Project and raised more than $250,000 for U.S. veterans.  In response to the current economic recession, Overstock.com launched the Main Street Revolution initiative, a national marketing and distribution channel for small business owners, providing the opportunity to sell their products on the site. Globally, over the last 11 years, it has created employment opportunities and donated more than $60 million to approximately 10,000 artisans in more than 52 countries around the world through its Worldstock Fair Trade initiative. 

"Overstock's purchase of O.CO prior to the domain's public launch was an investment in its future and it speaks to the confidence that Overstock's executives had in the credibility and marketability of the .CO domain," said Juan Diego Calle, CEO of .CO Internet. "Overstock's early confidence in the .CO domain helped to inspire a lot of interest and excitement for the launch, and has contributed to the more than 600,000 .CO domain names that have been registered by people in 200 countries."

About .CO

.CO Internet S.A.S. is the Registry Operator for the .CO top-level domain. The .CO domain offers individuals and businesses a truly global, recognizable and credible option in branding their online presence. Thanks to leading-edge technology, enhanced security and unprecedented rights protections for brand owners, the .CO domain is poised to become the world's next premier web address. For additional information, please visit www.COinternet.co.

About Overstock.com

Overstock.com, Inc. is an online retailer offering brand-name merchandise at discount prices.  The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel.  Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com and http://www.o.co. Overstock.com regularly posts information about the company and other related matters on its website under the heading "Investor Relations."

Overstock.com® and Worldstock Fair Trade® are registered trademarks and O.CO and Main Street Revolution are trademarks of Overstock.com, Inc. All other trademarks are the property of their respective owners.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding the length of time the company will offer free shipping on O.CO, the types of products to be offered on O.CO, and the company's continued commitment to giving. Our Form 10-K for the year ended December 31, 2009, our subsequent quarterly reports on Form 10-Q, or any amendments thereto, and our other subsequent filings with the Securities and Exchange Commission identify important factors that could cause our actual results to differ materially from those contained in our projections, estimates or forward-looking statements.

SOURCE Overstock.com, Inc.

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RELATED LINKS
http://www.o.co
http://www.overstock.com