Ozura World Ltd. Acquires Tatto Media for $60 Million
HONG KONG, April 11, 2011 /PRNewswire/ -- Ozura World Ltd. (www.ozuraworld.com) announced today that it has acquired Tatto Media, (www.tattomedia.com) a leading mobile performance advertising network, for USD $60 Million.
"We intend to lead the next generation of mobile innovation. The acquisition of Tatto Media, which is one of the largest North American mobile marketing networks, will significantly strengthen our ability to connect advertisers to consumers worldwide," said Larry Tey, Ozura World Ltd. Chairman. "This acquisition represents a tremendous opportunity for us to support vertical mobile content providers and present advertisers with an effective platform for reaching their well-qualified, targeted audiences."
Tatto Media, established in 2005, has grown to become a leading mobile advertising network in the United States. Since its inception, it has been focused on generating real value - simultaneously producing results for advertisers and publishers alike. This balance of advertiser and publisher success is core to its proprietary mobile ad serving technologies.
"Mobile advertising is one of the fastest growing market segments in the online advertising space, particularly in Asia. This acquisition adds to the value of what both companies can bring to both Asia and North America," said Lin Miao, CEO of Tatto Media. "We are very proud to join the Ozura family and achieve our goal of becoming one of the largest mobile advertising networks worldwide," said Andrew Bachman, President of Tatto Media.
About Ozura World Ltd.
Ozura World is a leading entertainment media company specialized in mobile social network, mobile applications and wireless entertainment. The company distributes software and applications for mobile Internet devices such as cell phones, smart phones, wireless entertainment devices and tablets. Major markets across Asia include Indonesia, Malaysia, Singapore, Vietnam and Philippines. Ozura World has representative offices in 8 countries around the world.
About Tatto Media
Tatto Media was founded in 2005 in Boston, Massachusetts. Over the past six years, the company has applied its expertise in performance advertising to mobile. Tatto Media's development of next generation advertising platforms is revolutionizing the mobile advertising industry. Since its conception, Tatto Media has been focused on generating real value - simultaneously producing results for advertisers and publishers alike. This balance of advertiser and publisher success is core to the Company's proprietary ad serving technologies. Tatto Media's results-oriented ad serving technology is built for results-oriented advertisers and publishers.
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