Pampers Provides Gateway to E-Commerce on its Facebook Page - the First Procter & Gamble Brand to Offer Facebook Shopping Capabilities

CINCINNATI, Sept. 30, 2010 /PRNewswire/ -- There is no doubt that moms and dads spend a great deal of time on Facebook and today, Pampers announces it will make purchasing some of their favorite Pampers and P&G products a little easier by launching access to Facebook shopping capabilities via the Pampers Fan Page.  Starting today, parents can buy Pampers brand diapers and wipes (plus an assortment of other P&G brand products including Tide, Oral B, Olay and Pantene just to name a few) via the Pampers Facebook page, a community of more than 350,000 fans.  The e-commerce capabilities are powered by Amazon.com, which will provide customers with the Amazon.com transaction experience they have come to know and love; free shipping on all orders over $25 and free two-day shipping for all Prime members.  

The announcement arrives just a few months after the brand's success with its Facebook pre-sale of Pampers Cruisers with Dry Max, which sold out its 1000-pack allotment in less than an hour.  The e-commerce capabilities will first be leveraged by Amazon.com.  While Pampers is the first P&G brand to introduce a gateway to e-commerce shopping capabilities via a Facebook "shop now" tab, P&G plans on expanding this offering to other brands' Facebook pages and retailers in the coming months.

"The launch of the Facebook e-commerce capabilities via the Pampers fan page presents another example of how Pampers strives to be there for parents where they live, work and play – in this case, at one of their favorite online communities," said Jodi Allen, vice president of North America Baby Care at Procter & Gamble. "We are so thrilled to have such a dynamic, active community on our Facebook page, and want to find ways to provide benefits to our most loyal fans.  Plus, we are also excited to be the first P&G brand to launch these resources and are looking forward to rolling this out to other brand Facebook pages in the future."

The Pampers Facebook Fan Page offers an active community, contests, promotions, and now e-commerce, and is accessible at www.Facebook.com/Pampers.

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's largest global brand, and is the world's top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit http://www.Pampers.com.

About Procter & Gamble (NYSE: PG)

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble