Pandora® Announces Listener Milestones 100 million registered users

36 million monthly active users

OAKLAND, Calif., July 12, 2011 /PRNewswire/ -- Pandora (NYSE: P), the popular internet radio service, today announced 100 million registered users and 36 million monthly active users.  More than 100 million people have registered to listen to Pandora's free personalized radio service across hundreds of consumer electronic devices including computers, smart phones, TVs, set-top boxes, alarm clocks, tablets and car dashboards. On a monthly basis, 36 million listeners access Pandora across these multiple platforms as Pandora continues to increase its share of the radio listening market.

During the Company's first Analyst Day, Pandora's CEO and President Joe Kennedy noted that Pandora is redefining radio, where 80 percent of all music listening occurs. Pandora ended 2010 with 2.3 percent market share of all radio listening in the United States. Six months later, Pandora has increased its market share to 3.6 percent of all radio listening in the United States.

Other presenters at the Pandora Analyst Day include Pandora Founder and Chief Strategy Officer Tim Westergren; Chief Technology Officer and Executive Vice President of Product Tom Conrad; Executive Vice President of Business Development Jessica Steel; Chief Revenue Officer John Trimble; and Chief Financial Officer Steve Cakebread.

An archived webcast of Pandora Analyst Day will be available through July 26, 2011, at http://investor.pandora.com.

ABOUT PANDORA

Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com

SOURCE Pandora



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