*Parents Spend $26.7 Billion in Back-to-School; 80% of Children Will Lose Pricey Supplies, Lunch Boxes and Clothing

CLIFTON PARK, N.Y., Aug. 13, 2013 /PRNewswire/ -- While parents report spending on average $90 per child on school supplies each year, a recent national survey shows that many of those pricey items will be lost.  Michelle Brandriss, a mom and founder and CEO of Name Bubbles, a leading manufacturer of waterproof name labels, advises parents to, "label it or risk losing it; help keep items coming home."

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Before the back-to-school season, Name Bubbles asked parents across America, between the ages of 18 and 44, a series of questions in an effort to learn more about one of the busiest times of the year. Of the more than 400 parents surveyed, 80% admitted that their children lost items at school last year. Of those parents, 73% never recovered the lost and unlabeled school supplies, and 27% spent more than $50 replacing those lost items. In contrast, the parents who did label their children's school supplies always recovered their lost items.

"Organization is the key to a successful school year," said Brandriss. "Whether you label school supplies, backpacks, jackets, or sports gear, Name Bubbles name labels help students keep track of their belongings and avoid having them end up in the lost and found."

Most Frequently Lost Items and Percentage of Kids Who Lose Them:

School Labels

Recently awarded the coveted Parent Tested, Parent Approved Seal of Approval and voted "Best School Supply" in 2012 by SheKnows Parenting Awards, Name Bubbles School Labels Pack includes 88 fun, personalized labels that are durable and waterproof. Laundry, dishwasher, and microwave safe, these press-and-stick name labels can be placed on everything from lunchboxes and backpacks to sports gear, uniforms, school supplies, and water bottles. New for the back-to-school season, Name Bubbles is premiering its teen and tween Black & White styles in the must-have School Labels Pack.  Available in a variety of sizes, styles and colors, the School Labels Pack retails for $33.88.

"Our school pack is the perfect solution for busy families who want to save time and money, and prevent costly mix-ups," Brandriss said. "With an option for everyone, Name Bubbles labels allow students to show their personality and keep track of their belongings at the same time."

Other top picks for back-to-school season:

• Medical and Allergy Alert Labels: critically important for kids beginning a new school year, with new teachers and aides who may not yet know about their unique needs. From nut allergies and gluten-free diets to health conditions like asthma, it's critical that kids' personal belongings are adequately labeled with emergency contact information and detailed instructions of what to do should a situation arise.
• Share Pack: perfect for families with multiple children, customers can personalize a pack with up to six names per order. Ninety total labels are included, making it a great value.
• Gift Certificates: a NEW product from Name Bubbles. Gift certificates are a great idea for anyone looking for a fun, personal, and useful present for a child starting a new school year. Gift certificates can be purchased in denominations from $25 to $200 and can be personalized with a message from the gift giver. All gift certificates are delivered via email, perfect for a last-minute gift idea.

Name Bubbles also was the recipient of the 2009 iParenting Award for Outstanding Products. The company offers personalized labels for daycare, school supplies, summer camp, college, medical and allergy alerts, as well as organization and write-on labels and much more.

About Name Bubbles
Name Bubbles is a leading waterproof name label manufacturer and e-commerce website. Winner of the prestigious iParenting Award for Outstanding Products, winner of 'Best School Supply' in the SheKnows Parenting Awards 2012, and awarded the Parent Tested, Parent Approved seal of approval, the company produces durable and stylish waterproof press-and-stick name labels designed to help busy families keep track of toys, camp gear, clothing, hand-held electronics, baby bottles, school and sports uniforms, sports equipment, lunch boxes, and much more. Name Bubbles waterproof labels are safe for the dishwasher, laundry, and microwave. Custom label packs are available for Camp Labels, School Labels, Daycare Labels, and Write On! message labels – the sticker labels you customize again and again. They can all be personalized and purchased directly on the Name Bubbles Web site www.NameBubbles.com.

*Editor's Note: Parents will spend $26.7 billion on Back-to-School according to the National Retail Federation's 2013 Back-to-School Survey conducted by Prosper Insights & Analytics.

Name Bubbles Back-to-School 2013 Survey polled a randomly chosen sample size of 400 adults between the ages of 18 and 44. The Survey is statistically relevant with a margin of error of +/- 5.3%.

SOURCE NameBubbles.com