LOS ANGELES, Dec. 13, 2011 /PRNewswire/ -- Party Earth, a rapidly growing global media and entertainment company that offers personalized reviews and listings of the best local venues, events, and other top social experiences around the world, announced the closing of $4.0 million in financing today and the launch of its new website: www.partyearth.com.
"Party Earth is the best destination online to discover how to have the most fun offline – no matter where, when, or with whom," said President and CEO Sam Altman. "This funding positions Party Earth to continue to expand our global platform, enhance our technology offering, and deliver rich, high-quality local content and personalized experiences to our worldwide user-base."
With tens of thousands of local reviews, photos, events, and videos across 19 cities around the world, Party Earth features the "best of" each locale, delivered via a unique ratings and review system that allows users to find what's best for them based on their personality, current mood, or who they are going out with. Party Earth covers everything from bars, clubs, and music venues, to restaurants, shopping, and events.
"The word 'best' means different things to different people, so Party Earth personalizes the experience for each user, whether they love the hottest clubs, best sports bars, coolest music festivals, or great happy hours," said Altman. "Our focus enables us to hyper-target each user through member-only offers, product specials, event and venue recommendations, and more. The opportunities are limitless."
With this new funding, Party Earth is building social features for users to interact on the site, check in at venues, share their experiences, create their own social calendars, upload photos and video, and more. Additionally, the Company is planning a new mobile platform that will marry geo-location services with its content, making it easy to find nearby venues, daily activities, and offers that are personalized for each user.
"We want to help solve the age old problem: 'Where to go, what to do, and who to do it with,'" said Altman. "Soon, millions will have the opportunity to interact, plan their days/nights, schedule events, and snag great deals, all with Party Earth. We want to be the most trusted resource for having fun – across the globe."
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SOURCE Party Earth