Paso Robles Bordeaux Varietal Producers Debut Global Visibility Initiative
Paso Robles CAB Collective showcases region's best at inaugural CABs of Distinction event
PASO ROBLES, Calif., March 7, 2013 /PRNewswire/ -- The Paso Robles CAB (Cabernet and Bordeaux) Collective (PRCC), a grass-roots collaboration of Paso Robles wineries who produce superior-quality, age-worthy Cabernet and Bordeaux varietals, will showcase their finest selections to consumers, trade and media worldwide during the inaugural CABs of Distinction events April 26-27, 2013.
Created with the belief that Bordeaux varieties grown in the Paso Robles appellation and the subsequent quality of the wines produced is under-represented in the marketplace and across the wine industry, the PRCC seeks to improve awareness among consumers and retailers worldwide regarding the distinctive attributes of Paso Robles Cabernet as well as other Bordeaux varietals. Current members include: ADELAIDA Cellars, B&E Vineyard, Chateau Margene, DAOU Vineyards & Winery, Eberle Winery, HammerSky Vineyards, J. Lohr Vineyards & Wines, Jada Vineyard, JUSTIN Vineyards & Winery, L'Aventure, Parrish Family Vineyards, Record Family Wines, Robert Hall Winery, Sextant Wines, Venteux Vineyards and Vina Robles.
The 2013 CABs of Distinction events will consist of:
- En Primeur - a media- and trade-only barrel tasting of the 2012 vintage, Friday, April 26, 4:00-6:00 p.m.
- Winemaker dinners hosted in key Paso Robles restaurants, Friday, April 26, 7:00 p.m.
- A media- and trade-only panel discussion and tasting, Saturday, April 27, 10:00 a.m.-2:00 p.m.
- CABs of Distinction grand tasting, at the prestigious Windfall Farms, Saturday, April 27, 2:00 - 5:00 p.m.
Consumer tickets can be purchased online at; pasoroblescab.com.
Reservations for media- and trade-only events: firstname.lastname@example.org
The PRCC is non-profit organization governed and directed by representatives of the member wineries. Open to wineries that produce Cabernet and red Bordeaux varietals, the PRCC hopes to shape the future of the Paso Robles appellation and showcase the superior quality of wines produced. Member wineries have the opportunity to work with and learn from other members. The organization is designed to create a network of knowledgeable and experienced industry professionals to assist each other from viticulture to production, marketing and finally, sales.
Corporate sponsors of the PRCC include: Smurfit Kappa Orange County, Tasting Panel Magazine, Parker Sanpei, Paso Robles Wine Country Alliance, Tasting Room with Tom Leykis, Bruni Glass, GSO, Enartis Vinquiry, Cellotape / Landmark Labels, Windfall Farms, The Blueprinter, Martinez Farming Labor, KRUSH Radio, Earley & Earley, The Park Ballroom, FIJI Water, Travel Paso Robles Alliance, Portocork, Chill N Go, LEROI Barrels, among others.
Formed in 2012, the Paso Robles CAB (Cabernet and Bordeaux) Collective (PRCC) is an independent collaborative effort of leading Paso Robles growers and producers of Cabernet and Bordeaux varietals specific to the Paso Robles AVA in California. The PRCC strives to promote the full potential of the Paso Robles region in producing superior quality, classic and age-worthy Cabernet and Bordeaux varietals that compete with like varietals on a global stage to consumers and media worldwide. For more information, please visit www.pasoroblescab.com.
SOURCE Paso Robles CAB Collective
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