NEWPORT BEACH, California, March 30, 2016 /PRNewswire/ --
Personal Finance Management Hub Uses CAKE SaaS Platform to Capture, Validate and Distribute Leads in Real-time
Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Payoff Pilot, a provider of personal finance management resources, has deployed the CAKE SaaS platform to power its performance marketing program and lead management engine. Payoff Pilot selected CAKE due to its proven, scalable solution that delivers quick, precise, targeted distribution of leads and accurate reporting. With CAKE, Payoff Pilot can now customize programs, secure valuable insights into how to optimize each lead and scale as the company continues to grow.
Payoff Pilot is a centralized, online hub for consumers with debt to find helpful personal finance resources. The company's lead generation program focuses on student loan consolidation, credit card debt consolidation (debt management plans), mortgage and debt validation/settlement. Using CAKE, Payoff Pilot accurately sources, scores and tags inbound leads, then distributes them in real-time to its sister companies and partners.
"Leads begin to diminish in value every second they remain untouched. When looking for a solution, we knew a top priority was to find a lead management engine that would quickly and accurately distribute leads," said Eric Itzkowitz, Vice President, Marketing for K South Digital (and Payoff Pilot). "CAKE is already proving to be a great choice. We also love the system's flexible parameter mapping and validators."
Payoff Pilot advertises on major advertising platforms and collaborates with other high-quality traffic partners. Prior to using CAKE, Payoff Pilot was looking to find a surefire way to accept, tag and distribute leads, as well as market an affiliate program with the ability to create custom offers and varied payouts.
"The company's mission is to help people with a true concern for their debt, find and learn about options to help them plan for and reach financial freedom," said Itzkowitz. "Using CAKE helps us accomplish this goal. Additionally, CAKE's intuitive dashboard and detailed reporting delivers insights into the performance of our industry-specific landing pages, which we use to further optimize for higher conversion. For example, we noticed that one of our high-performing landing pages was receiving many clicks, but zero conversions. This prompted us to immediately review our data and make a prioritized list of changes, which we immediately put into effect, thus saving us money."
For many consumers, digital channels have become the primary touchpoints through which they pay bills, move money and manage their finances. To reach these consumers, the financial services sector will be the third-biggest spender on US digital advertising in 2015, investing $7.19 billion, according to eMarketer.
"More and more financial tech companies are now searching for ways to optimize their digital marketing campaigns," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "When Payoff Pilot needed to capture, validate and distribute its online leads in real-time, they turned to CAKE. Payoff Pilot benefits from the advantages of our SaaS product, which makes lead distribution faster and more targeted than ever before, without having to sacrifice optimum flexibility and ease of use."
About Payoff Pilot
Payoff Pilot, a K South Digital website, is a centralized, online hub for truly helpful personal finance resources and assistance. Payoff Pilot provides best-in-class personal financial management resources to kick start debt recovery, and free tools to assess and estimate consumers' current financial position. Handling more than $2.5 billion in consolidations, Payoff Pilot's business clients have helped more than 30,000 people take their first step towards financial freedom. For more information, visit http://payoffpilot.com/ .
About K South Digital
K South Digital (KSD) is the marketing arm for multiple personal finance companies offering their consumer debt services via its popular consumer website, Payoff Pilot. For more information, visit http://ksouthdigital.com/ .
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit http://www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit http://www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the financial services sector's spending on US digital advertising, and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
SOURCE Accelerize Inc.