Gorder takes significant time in reviewing photography before even beginning a single design. She wanted to ensure that her collection "reflected the consumer, every color and lifestyle possible." Knowing that the customer is going to customize her cards with photos of their own didn't bother her a bit. "It makes me happy, that they liked my design enough to choose it to represent their family."
"Genevieve's holiday card designs are so exciting because there's a bold, luxurious look to the designs, but the photographs bring out the soul in each card. These aren't the families with perfect poses but, instead, feature children running, messy toes, falling over with giggles. This is the good stuff of life. Why do anything different for a Christmas card?" said Stephanie Bottner, Pear Tree general manager.
The partnership with Pear Tree enables Genevieve Gorder fans to choose one of her designs and personalize it with their own photos and text to create their Christmas cards. Pear Tree's new e-commerce technology makes it easier than ever to personalize cards online. "We're now straight and to the point with a shortened name to PearTree.com and introduced product reviews, upgrade options and additional options to edit your personalization," says Bottner. "We are very excited to see how much the site will improve the customer experience, especially in the upcoming holiday season!"
Please visit www.PearTree.com to view the latest holiday collection and other unique products from Pear Tree.
About Pear Tree
Pear Tree, an award-winning online stationery boutique, offers unique announcements, holiday cards, and featured photo products for every occasion. Customers look to Pear Tree for its exceptional matte finish, recycled cardstock and innovative designs, cuts, folds, and features. Pear Tree's "happiness guarantee" says they mean business with their award-winning customer service team. For more information, visit www.PearTree.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pear-tree-launches-new-holiday-card-collection-featuring-exclusive-designs-by-hgtvs-genevieve-gorder-300333667.html
SOURCE Pear Tree