Pepsi Adds Bold Flavor to its Beverage Portfolio with Pepsi Limon

New beverage made with a hint of real lime juice created for Hispanic flavor preferences

May 20, 2015, 12:00 ET from PepsiCo

PURCHASE, N.Y., May 20, 2015 /PRNewswire/ -- Pepsi is bringing excitement to its cola options with the launch of Pepsi Limon, a new flavored cola made with just the right amount of authentic lime juice. Handcrafted and inspired by the preferences of Hispanic consumers, Pepsi Limon combines the distinct flavor of Pepsi with a hint of real lime juice resulting in a great tasting cola. Featuring real sugar, Pepsi Limon captures the tart, refreshing taste that Hispanics love to enjoy with their meals and in their beverages.

"Pepsi knows the importance of authentic flavor and delivering on its promise for great tasting products," said Melissa Miranda, Cultural & Commercial Strategy, Pepsi. "Pepsi's roots have long showcased the brand's connection and affinity with Hispanic consumers and Pepsi Limon was created with those consumer preferences in mind." 

The introduction of Pepsi Limon reinforces PepsiCo's commitment to growing its diverse beverage portfolio and providing great tasting options for Hispanic consumers. Working closely with Adelante, PepsiCo's employee association that fosters relationships with the Hispanic community, Pepsi identified the need for a beverage made with real lime juice to deliver for the taste palates of our Hispanic consumer.

The combination of cola and lime makes Pepsi Limon the perfect refreshing and delicious beverage choice for barbeques, gatherings, beach trips and more.  Pepsi Limon is now available in 20 oz. and 2 liter bottles in select markets including California, Arizona, New Mexico, Texas and Chicago, IL. For more information, please visit www.pepsi.com or to join the conversation follow @Pepsi.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.

Photo: http://photos.prnewswire.com/prnh/20150515/216239

 

SOURCE PepsiCo



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