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Peter Som Debuts His Exclusive Flora Makeup Bag for Beauty.com™

Customers receive the unique gift and 15 deluxe samples with any $100 Beauty.com purchase


News provided by

Beauty.com

Sep 14, 2010, 08:00 ET

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BELLEVUE, Wash. and NEW YORK, Sept. 14 /PRNewswire/ -- Beauty.com, Inc., a wholly-owned subsidiary of drugstore.com, inc. (Nasdaq: DSCM) adds a playful new makeup bag by fashion designer Peter Som as a gift with a $100 purchase at www.beauty.com/petersom starting September 14th.  The spacious soft-bodied Flora bag is a fresh mix of graphic and playful details and is generously filled with 15 beauty samples to arm aficionados with minis of their must-haves for fall.

(Photo: http://photos.prnewswire.com/prnh/20100914/SF64327)

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(Photo: http://www.newscom.com/cgi-bin/prnh/20100914/SF64327)

(Logo: http://photos.prnewswire.com/prnh/20071010/AQW059LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20071010/AQW059LOGO)

"I designed the Flora bag as an extension of my collection," says Som. "I love prints—this particular one captures the essence of the Peter Som woman—feminine, individualistic and with a touch of bold whimsy."

Each gift with purchase bag will arrive filled with the following deluxe samples from some of the top brands in prestige beauty:

  1. ALTERNA CAVIAR Anti-Aging® Overnight Hair Rescue
  2. NUXE Reve de Miel® Face Gentle Cleansing Gel
  3. stila One Step Makeup Prime Color, Capri Coral
  4. PHYTO Phytolisse Finishing Serum
  5. Peter Thomas Roth Un-wrinkle® Lip Balm SPF 15, Pink Shimmer
  6. Remede® Alchemy Premium Night Creme
  7. Nick Chavez® Beverly Hills Plump N Thick Leave In Thickening Creme
  8. Caudalie® Premier Cru, The Ultimate Anti-ageing Cream
  9. Smashbox Limitless Eye Liner, Onyx
  10. Urban Decay  Stardust Eyeshadow, Retrograde
  11. ARCONA Vitamin A Complex, Repair PM
  12. DDF® Advanced Eye Firming Concentrate
  13. philosophy hope springs eternal™ deep sea ultra-fine hydrating mist
  14. Perricone MD® Advanced Face Firming Activator
  15. Korres body butter mini

"Customers look forward to our designer partnerships every season, and the Peter Som Bag for Beauty.com is sure to be a crowd pleaser," says Kathleen McNeill, president of Beauty.com. "Amply-sized and stuffed, the Fall Flora bag offers a completely transportable head-to-toe beauty regimen for fall."

Site wide gifts with purchase are just one of the perks available to Beauty.com customers. Other benefits include "Everyday Free Shipping," 5% back on every purchase, the free sampling center, 100% color match guarantee, and a shared online shopping cart with Beauty.com's partner site, drugstore.com™. Beauty.com personalizes beauty shopping online with the skin care and hair care analysis tools, which provide product regimens tailored to the customer based on interactive surveys.  A new site feature also invites customers to shop the best beauty buys and value sets in addition to the brand-specific gifts with purchase available. Beauty fans can also get the latest tips, trends, and promotions sent directly to their email by signing up for the free weekly Beauty Bulletin on Beauty.com.

About Beauty.com – The World of Beauty Online™

Beauty.com, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 200 brands from widely recognized to niche, hard-to-find products. Beauty.com is wholly owned by drugstore.com, inc.

About drugstore.com, inc.

drugstore.com, inc. (NASDAQ: DSCM) is a leading online retailer of health, beauty, clinical skincare, vision and pharmacy products. Our portfolio of brands include: drugstore.com, Beauty.com, SkinStore.com™, and VisionDirect.com®. All provide a convenient, private, and informative shopping experience while offering a wide assortment of more than 55,000 nonprescription products at competitive prices.

The drugstore.com™ pharmacy service is certified by the National Association of Boards of Pharmacy (NABP) as a Verified Internet Pharmacy Practice Site (VIPPS) and operates in compliance with federal and state laws and regulations in the United States.

About Peter Som:

Peter Som's aesthetic of unstudied elegance and refined sexiness has brought a fresh point of view to modern American fashion. Som made his stellar debut at Seventh on Sixth in the Bryant Park tents with his Spring 2001 Collection.  Since then, his clean, unfettered yet feminine clothes have been winning accolades from buyers and critics alike. Som's following includes a new generation of stylish celebrities and starlets, among them Scarlett Johansson, Camilla Belle, Maggie Gyllenhaal, Rachel Bilson and Ginnifer Goodwin. Having emerged as one of the leaders of a new generation of American designers, Som has a foundation on which to establish a modern luxury fashion and lifestyle brand, reinterpreting the tradition of Great American Sportswear.

Media Contacts:


Beauty.com

Nicole Lucarelli

Noreen Moriarty

Peter Som

425.372.3462

212.221.5991

[email protected]

[email protected]

SOURCE Beauty.com

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