P&G Beauty & Grooming Announces "My Beauty Adviser" Mobile Application

CINCINNATI, June 15, 2011 /PRNewswire/ -- P&G Beauty & Grooming today announced My Beauty Adviser, a new, free application for the iPhone and Android mobile platforms. P&G Beauty & Grooming brands Clairol, COVERGIRL, Olay and Pantene have joined forces to create a comprehensive, multi-faceted beauty application that provides consumers with an exclusive virtual beauty experience.

Developed by Densebrain, Inc., My Beauty Adviser boasts an advanced, intuitive and user-friendly interface to improve consumers' shopping experience and simplify purchasing decisions. Upon launching the application, users can choose to explore products, complete a consultation or browse a free magazine.

"Our customers continue to tell us they need guidance to decide which beauty products to use and how to use them to get the look that they want," says Kevin Hochman, Marketing Director for Olay, Secret and Venus. "That's why we created My Beauty Adviser -- to help women find the best answers in a quick and fun way while on-the-go.  We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases and believe My Beauty Adviser accomplishes that goal."

"My Beauty Advisor is a departure from the classic branded content feed; it provides truly relevant information to consumers in an easy to consume way that really connects with their needs," says Jonathan Glanz, Founder and Technical Director for Densebrain, Inc.

Explore Products

A browsing feature allows users to easily discover and learn about products, read and write reviews, and ultimately establish their ideal regimen among the cosmetic, skin and hair care categories. Users can explore by product line, name or category, by tapping through each page.

Voice and barcode scanning uses advanced technology for instant access to products and content within the application. Voice Scan will direct to magazine articles and help start the product search.  Users can also utilize the Barcode Scanner while shopping in retail aisles to instantly access product reviews and related articles.

Get Personalized Advice

My Beauty Adviser acts as a personal, handheld consultant that tailors a beauty recommendation to meet an individual's needs. Users can complete consultations by answering questions about their skin and hair type, concerns and desired results. Once the consultation is complete, results reveal customized recommendations for products.  The more consultations one takes, the more personalized the resulting regimen can be.

Browse a Magazine

My Beauty Adviser Magazine is an educational tool that offers access to exclusive content from top beauty reporters and bloggers.  Updated monthly, My Beauty Adviser Magazine can help expand users' knowledge of skin care, hair care and cosmetics via original articles, video tutorials and trend reports on new products as well as the trustworthy classics. Featured products are searchable within the application for more information, and readers can organically share their favorite articles and products via Facebook in just one tap. Users can be notified when a new issue is available, while an easy-to-navigate archive houses past editions.

Manage Product Selections

While exploring products, browsing a magazine or upon completing a consultation, My Beauty Adviser's Beauty Bag helps users select products for their own personal, virtual beauty bank.  Products can be stored for quick access later from consultation results, searches and articles by simply dragging the product image into the Beauty Bag.  

My Beauty Adviser can be downloaded via the iTunes Application Store or at http://mba.densebrain.com/mba-admin/mobile.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday.  With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world's largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.  Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

About Densebrain, Inc.

Densebrain is a full-service Digital Ideas Agency that thrives at the intersection of practicality and innovation. Where original ideas become powerful tools for improving the way people live their lives and revolutionary solutions are conceived to circumvent everyday problems. Founded in 2005 by Jonathan Glanz to originally target unique technology (devices, embedded systems, etc), the company's focus has grown to enabling people to use that technology as part of their everyday lives.  Currently focused on Mobile App concept and execution for all major mobile platforms (iOS, Android, BlackBerry, etc) as well as Digital strategy as a whole. Densebrain's most notable products are NYCMate, which allows six hundred thousand New York Metro commuters to get around with ease and SitOrSquat, an application that helps people find the closest restroom especially in moments of crisis. For more information please visit http://www.densebrain.com.

SOURCE P&G Beauty & Grooming