Pink Kitty and Easy Rhino Launches in NYC Times Square Jumbotron

News provided by

Sep 01, 2017, 07:00 ET

AUSTIN, Texas, Sept. 1, 2017 /PRNewswire/ -- On one of the huge digital screens at the corner of 1500 Broadway, you can now see the big version of a new gender specific seductive infused herb vodka based liqueur to NYC locals and visitors. It will run about 60 times a day through Thanksgiving Day, offering many opportunities for people to get exposed to Pink Kitty® and Easy Rhino® seductive infused herb vodka based liqueur.

Pink Kitty and Easy Rhino Herb Infused Vodka Based Liqueur

The 1500 Broadway Spectacular digital billboard is 56" x 29" for a total 1,624 square feet of viewing space. 2XL's airtime package will be looping a minimum of three times per hour for a total of 30 seconds minimum per hour, airing 20 hours per day, from 6 a.m. to 2 a.m., over the 91-day period, delivering a minimum of 5,460 total.

If you are in the area, snap a photo in front of the screen and post it to social media, using the tag #Drinkpinkkitty and we'll send you 2XL swag.

In addition to celebrating in the excitement, founder and CEO, Robert Tushinsky, adds, "I'm so excited to be bringing our brands to my father's home state that I credit for the discovery of our herb infused vodka based spirits." To be in Times Square, just down the street from Carnegie Hall where my dad once performed and had the longest running production to date is an honor and a thrill. I hope he's looking down and is proud."

Since launching in late 2016, 2XL's brands of herbal infused Vodka-based liquor, PinkKitty® and EasyRhino®, has been sold exclusively through e-commerce and only in Texas on premise accounts. However, 2XL is hoping to pick up national distribution that will take the company to a whole different level. Each 750ml bottle contains 70 proof of herbal Infused vodka based liqueurs and promotes the drink as the "World's Most Seductive Herb Infused Vodka Based Liqueur."

See PINK KITTY® and EASY RHINO® NYC Jumbotron ad

PinkKitty® and EasyRhino® Liqueur will be available starting July 2017 in limited quantities in Texas, California, Colorado, Florida, New York, New Jersey and Hawaii. For more information, visit www.drinkpinkkitty.com or www.drinkeasyrhino.com follow us on Facebook at www.facebook.com/pinkkitty, on Instagram @pinkkitty, and on Twitter @pinkkitty or email [email protected].