Pinterest Partners With Telefonica In Exclusive Android Deal

SAN FRANCISCO and MOUNTAIN VIEW, Calif., Oct. 10, 2013 /PRNewswire/ -- Telefonica Digital and Pinterest today announced a global partnership to bring Pinterest to millions of Telefonica's Android customers. As part of the strategic agreement, each Telefonica mobile business, including Vivo, O2 and Movistar, will have the exclusive rights to provide the new Pinterest Android Widget to its customers.

The global partnership will see the Pinterest Android Widget exclusively distributed and available for immediate download on Android devices sold by Telefonica, starting initially in the UK. The Widget, built by Pinterest for the partnership, will be pre-installed on Android devices in participating Telefonica territories. In the UK, it will be featured in O2 Recommends and the Android Widget folder, as well as promoted through multiple channels.

Pinterest is quickly reaching an engaged and global mobile audience. Since January, it's seen a more than 130% growth in monthly active users from Latin America and the UK. The Widget will bring Pinterest to more people, giving Telefonica subscribers an easy way to access Pinterest from their home screen to discover and pin ideas—such as food, fashion, entertainment, sports, and design—in just one tap. The customized experience will show most popular pins to new users, and a personal feed and instant notifications for signed-in users. The Widget brings the best, most inspiring content from Pinterest right to the home screen.

"To be the first partner for Pinterest is a huge opportunity and a great testament to Telefonica's reach, as well as Pinterest's global ambitions," Wayne Thorsen, Vice President of Global Partnerships, Telefonica Digital, commented on the partnership. "Our agreement is the foundation of a deeper relationship. As the Pinterest service explodes in popularity, we are now in a position to bring the best possible mobile Pinterest experience to our Android customers around the world."

"Interests are global, which is why we want Pinterest to be available wherever people want to find ideas for the everyday projects in their lives and get inspired for the future," said Don Faul, Head of Operations, Pinterest. "Telefonica is one of the world's most advanced communications companies, and together we can provide a one-of-a-kind mobile experience to new and existing pinners around the globe."

Pinterest is a tool for visualizing and planning the things you love. People use Pinterest to create wishlists, plan decor for their home, get inspired about places to visit, discover new recipes and more. The standard Pinterest for Android app is one of the highest-rated apps in Google Play, with 4.7 out of 5 stars, and was chosen by Google as one of the best apps of 2012. This new Widget builds upon the already great Pinterest experience for Android.

O2 UK customers will be the first Android users to have access to the Pinterest Widget starting today through Google Play and with preloading starting in the coming weeks. Additional Telefonica businesses will launch the service in due course.

About Pinterest
Pinterest is a tool that makes it easy to collect and plan the things you want to do in your life. Launched in 2010, Pinterest is based in San Francisco, California and available at www.pinterest.com.

About Telefonica Digital
Telefonica Digital is a global business division of Telefonica. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefonica through research & development, venture capital, global partnerships and digital services such as cloud computing, mobile advertising, M2M and eHealth. It is also driving innovation in over the top communications under a new umbrella brand called TU and in Big Data through Telefonica Dynamic Insights. Telefonica Digital will deliver these new products and services to Telefonica's 316 million customers as well as entering new markets. It is headquartered in London with regional centres in Silicon Valley, Sao Paulo, Spain and Tel Aviv. Axismed, Eleven Paths, giffgaff, Jajah, Media Networks Latin America and Terra are all managed under the Telefonica Digital umbrella.

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SOURCE Telefonica Digital