Plant Protein Market - Opportunities, Consumer Perceptions, Key Consumer Targets and Innovation Snapshot

11 Nov, 2015, 00:30 ET from RnR Market Research

PUNE, India, November 11, 2015 /PRNewswire/ --

The rise of plant protein market: Opportunities to capitalize on the protein trend using plant alternatives to meat and dairy is the latest research report added to the collection of food ingredients industry intelligence studies at RnRMarketResearch.com.

Complete report on plant protein market spread across 44 pages and talking about 16 major companies is now available at http://www.rnrmarketresearch.com/the-rise-of-plant-protein-opportunities-to-capitalize-on-the-protein-trend-using-plant-alternatives-to-meat-and-dairy-market-report.html .

Plant protein sources such as soy, pea, and nuts are growing in popularity to meet ongoing demand for protein at a time when consumers are increasingly opting for meat-free or reduced-meat diets. Meat avoidance is growing for various health, financial, sustainability, and ethical reasons. At the same time, there is insatiable demand for protein, creating opportunities to incorporate plant-based sources into food and beverages in place of animal-derived ingredients.

Globally, the proportion of new food and drink product launches claiming to be ""high protein"" increased six percentage points between 2013 and 2015, from 2% to 8%. Consumers actively avoiding meat are most likely to give high priority to ""high protein"" claims when choosing food and drink products. Men are more likely to perceive most types of plant protein more positive for health than women, with the exception of pea protein. Opportunities for Plant Proteins is part of Hot Topics research, and explores consumer perceptions of plant-based protein ingredients and identifies opportunities for food and beverage manufacturers to capitalize on.

Companies like Silk, CLIF, Freedom Foods, Seitenbacher, Suja, MaxSport, Eat Chia!, Calbee, Pip and Nut, SoTru, Impossible Foods, Beyond Meat, Califia Farms, Strong and Kind, Love Grown Foods and Thomas Nooks and Crannies are mentioned in this plant protein market 2015 research report available for purchase at http://www.rnrmarketresearch.com/contacts/purchase?rname=427389 .

What is driving demand for plant proteins? Which plant proteins do consumers perceive most positively for health, and how can these be capitalized on? Which consumer groups should be targeted and how? are some of the key questions answered by this report. The research offers insight into the key demographics that are most likely to be a key focus for innovation, identifies and analyzes key trends driving demand for plant protein, identifies interesting new and emerging innovation on offer in terms of product formulation, positioning, and marketing across key food and beverage categories and provides insight and inspiration for innovation programs and new product development.

At a broader level, another and relevant research titled Protein Ingredients Market by Source [Animal (Dairy, Egg, Gelatin) & Plant (Soy, Wheat, Vegetable)], Application (Food & Beverage, Animal Feed, Cosmetics & Personal Care, Pharmaceuticals), & by Region - Global Trend & Forecast to 2020 says developing countries present a viable market for the manufacturers as these regions are emerging as potential markets with the availability of raw materials. North America led the market for protein ingredients in 2014, closely followed by Europe. This is attributed to the high level of consumption of protein ingredients in various end-use industries including food & beverage, animal feed, cosmetics & personal care, and pharmaceutical. The Asia-Pacific and RoW regions are estimated to grow at a higher rate as compared to the matured markets of developed economies. Leading players such as Archer Daniels Midland Company (U.S.), Kerry Group plc (Ireland), Cargill, Incorporated (U.S.), and E. I. du Pont de Nemours and Company (U.S.) have been profiled in the report. Other prominent companies in the market are Omega Protein Corporation (U.S.), Arla Foods (Denmark), Amco Proteins (U.S.), Fonterra Co-Operative Group LTD (New Zealand)), Gelita AG (Germany), Hilmar Ingredients (U.S.), and Kewpie Corporation (Japan). Read more at http://www.rnrmarketresearch.com/protein-ingredients-market-by-source-animal-dairy-egg-gelatin-plant-soy-wheat-vegetable-application-food-beverage-animal-feed-cosmetics-personal-care-pharmaceuticals-by-region-market-report.html .

Explore more reports on the food ingredients market at http://www.rnrmarketresearch.com/reports/food-beverage/food/food-ingredients .

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