Playtech Announces Licensing Agreement With SEGA Games Limited Operators of www.SEGACasino.com and www.SEGAPoker.com

ISLE OF MAN, January 14 /PRNewswire-FirstCall/ -- Playtech (AIM: PTEC), the leading international designer, developer and licensor of software to the online and land-based gaming industry, is pleased to announce that it has established a major agreement with SEGA Games Ltd. (a wholly owned subsidiary of gaming entertainment giant SEGA Corporation) to provide a range of its online products within SEGA Games' online gambling platforms http://www.SEGAPoker.com and http://www.SEGACasino.com.

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Under the terms of the license agreement, SEGA Games Limited will offer a full suite of premier online based poker and casino games developed and designed in collaboration with SEGAGames Ltd. Research and Development team and Playtech. The software showcases many of SEGA's proprietary IP including Virtua Fighter(TM), House of the Dead(TM), Phantasy Star(TM) and Nights(TM) with many other online casino games. SEGACasino will feature a comprehensive suite of gaming products -- including such popular games as Blackjack, Roulette as well as customized SEGA branded Slots and many others. Additionally at http://www.SEGAPoker.com, users will find a live multiplayer poker room with head-to-head and tournament play with up to 35,000 concurrent players. Players can now enjoy the SEGA ultimate gaming experience at the poker tables and in the casino room.

SEGA Games Ltd. spokesman explained, "Playtech, the industry leader in online gaming software provider, was the obvious choice for SEGA Games Limited and we are very excited to have them as a partner. Playtech solutions along with our proprietary SEGAPass technology offers us the opportunity to provide an innovative, new online gaming experience to our players and deliver the SEGA experience to people in the same manner that they have enjoyed for decades. Not only are we uniting with a leading international technology development company but, with two trusted brands in SEGA and Playtech, our customers can have confidence in playing in a leading online casino and poker room with the assurances of quality and security which they have experienced with SEGA for decades.

Mor Weizer, CEO of Playtech said "SEGA is one of the most highly respected brands in gaming today and the brands name speaks for itself. We're ecstatic to have reached this agreement with SEGA Games Limited. With our integrated platform and enhanced games suite, we feel that we've given them the tools to expand their product offering, provide a secure and safe gaming experience, and ultimately bring greater value to the SEGA community."

About Playtech

Playtech develops unified software platforms for the online and land based gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications - online casino, poker, bingo, mobile gaming, live gaming and fixed-odds games - are fully inter-compatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Founded in 1999, Playtech has over 800 personnel distributed globally, around seventy five percent of whom are engaged in research and development of current and future gaming technologies. http://www.playtech.com

About SEGA Games Limited

Sega Games Ltd. is one of the leading innovators in online gaming. As a wholly owned subsidiary of global entertainment leader Sega Corporation and licensed and regulated by the Government of Alderney, the group offers a variety of SEGA branded games. The group owns and operates http://www.SEGACasino.com and http://www.SEGAPoker.com. Through SEGAPass, SEGA Games Limited's proprietary single wallet platform, customers can enjoy the benefits of playing at all of its online gambling destinations utilizing one user account.

    For more information contact:

    Michael Hansen
    PR Manager
    SEGA Games Limited
    Millennium House
    Ollivier Street, St. Anne, Alderney

    Mr.Mor Weizer
    Chief Executive Officer
    Phone: +44-1624645999
    Email: [email protected]

SOURCE Playtech